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ClearObject: Finding clarity for vision AI solutions with Google Workspace and Google Cloud

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As a Google Cloud Premier Partner, ClearObject leverages Google Workspace and Google Cloud to empower clients with AI-powered vision analysis solutions.

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ClearObject is a digital transformation company that helps businesses turn data into valuable insights and tangible outcomes. As a Google Cloud Premier Partner, ClearObject has helped some of the world’s biggest companies solve their toughest problems with bespoke solutions across vision AI, generative AI, cloud migrations, and complex data analytics.

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ClearObject Hero

As a Google Cloud Premier Partner, ClearObject leverages Google Workspace and Google Cloud to empower clients with AI-powered vision analysis solutions.

Google Workspace Results

With Google Workspace, ClearObject found a haven for real-time collaboration, while Google Cloud forms the foundation for the company’s leading vision AI solutions.

  • 5% scrap reduction for a manufacturing customer using ClearVision

  • Accelerates collaboration for distributed team members

  • Unlocks real-time safety and quality control for customers

  • Improves operational efficiency and uptime

Change is constant in the digital world, and ClearObject adapts its products and services to meet its customers’ needs. It began as an IoT company that collected and connected clients’ data to the cloud, empowering more informed business decisions. But now ClearObject is a team of vision AI specialists using image recognition to automate and augment clients’ operations with actionable analytics for ongoing improvement.

“Customers expect everything to be connected now, so we had to adapt to stay relevant,” says Derek Bleyle, vice president of product at ClearObject. “Now, they want to do more with their image and visual data and use the latest technology to enhance their business outcomes.”

ClearObject's vision AI solutions combine vision sensors, custom AI models, and world-class dashboards to provide real-time insights into critical operations across industries — from pastry and steel manufacturing to wastewater infrastructure and pharmaceuticals. To do so, the company relies on Google Workspace and partners with Google Cloud.

Crystal-clear collaboration with Google Workspace

“Customers expect everything to be connected now, so we had to adapt to stay relevant. Now, they want to do more with their image and visual data and use the latest technology to enhance their business outcomes.” - Derek Bleyle, Vice President of Product, ClearObject

For technology providers, keeping a competitive edge requires sharp minds and agile collaboration. However, with ClearObject's team spread across different regions and time zones, collaborating effectively and securely became a challenge. Proposals took days to compile and caused constant version control headaches. Communication was clunky and clogged people’s inboxes. The team needed a platform that could bridge the physical and digital divide, and ease the burden of security, to foster a culture of safe, seamless collaboration.

ClearObject switched from its previous collaboration model to Workspace, embracing a suite of interconnected tools that included Google Docs, Sheets, and Slides. Teams no longer have to worry about outdated project plans, proposals, or pitch decks — they can edit documents simultaneously, ensuring everyone is always on the same page. A shared Google Drive has become the central hub for all project information, accessible from anywhere with an internet connection.

With built-in, cloud-native security controls, Workspace has also made it easier to manage users and access to applications and documents. Meanwhile, the automated compliance features in Workspace enable ClearObject to fulfill ISO 27001 Annex A controls requirements, helping the company reduce time spent with auditors.

ClearObject also uses Gemini for Google Workspace to accelerate external and internal content creation. For example, Gemini helped ClearObject’s marketing team craft a LinkedIn strategy targeting decision-makers in manufacturing, utilities, and financial services. Gemini provided a detailed plan, including personas, keywords, and content pillars. The generative AI tool has also informed the development of pitch decks for ClearObject’s sales team through the new “Ask Gemini” feature in Slides, and it has democratized content development across teams.

“We’re a completely remote company, so everything we do leverages Workspace tools,” says Mike Masters, senior vice president of sales & marketing at ClearObject. “It enables full, real-time collaboration from marketing to sales to operations, empowering everyone to make their mark.”

Transparent business operations with Google Cloud

“We’re a completely remote company, so everything we do leverages Workspace tools. It enables full, real-time collaboration from marketing to sales to operations, empowering everyone to make their mark.” - Mike Masters, Senior Vice President of Sales & Marketing, ClearObject

Unifying collaboration was the first step in ClearObject’s relationship with Google Cloud. To tap into the true potential of AI, ClearObject needed a powerful processing engine that could handle its customers’ robust data needs. By becoming a Google Cloud Premier Partner, ClearObject has unlocked vast data storage, data analytics, and edge computing capabilities for its clients.

Cloud Storage is now the foundation for ClearObject’s AI development, while the data analytics platform BigQuery helps the team sift through mountains of client data, extracting hidden patterns and trends. Since data resides not only in the cloud but also on clients’ factory floors, ClearObject leverages Google Distributed Cloud to process data at the edge, closer to its source, ensuring real-time insights without compromising security.

With its clients’ data wrangled and the platform in place, ClearObject turned to Vertex AI, a suite of machine learning tools that now underpins the company’s ClearVision product. Leveraging Vertex AI, ClearVision builds custom-designed AI models specifically tailored to analyze visual data. These models can identify defects, optimize production lines, and predict potential equipment failures — all in real time.

For example, when a potential food manufacturing client wanted a solution to ensure quality control for its meatballs, ClearObject used Gemini for Google Cloud to create a sample image of meatballs coming off the production line, including variations in size, shape, and color, and with one defective product. The team then applied Vertex AI to show the client how the ClearVision system could identify and sort the meatballs.

Similarly, ClearObject’s vision system can analyze video footage from factory machines to understand how operators use them and assess their overall effectiveness. This data can be used to calculate operational equipment efficiencies, a key metric for measuring production efficiency.

“Using Vertex AI, our ClearVision system helps customers understand when there’s a safety risk or assess the quality of their product in real time,” Bleyle says. “Quality checks are usually done in small samples, but now we can run inspections on 100% of their products to help them make immediate improvements.”

Partnering for long-term innovation

“Using Vertex AI, our ClearVision system helps customers understand when there’s a safety risk or assess the quality of their product in real time. Quality checks are usually done in small samples, but now we can run inspections on 100% of their products to help them make immediate improvements.” - Derek Bleyle, Vice President of Product, ClearObject

ClearObject’s partnership with Google Cloud has been transformative for the company’s clients. Manufacturers using ClearObject's vision AI solutions have experienced a 5% reduction in scrap product, a significant reduction in downtime, improved product quality, and a boost in overall efficiency. But the benefits of the partnership extend beyond the factory floor to how ClearObject works as a team.

Workspace, with its intuitive interface and seamless integration with tools like HubSpot, has streamlined proposal generation and client communication. Marketing and sales efforts, such as content creation and brainstorming, have scaled up with the help of Gemini. By harnessing the combined strengths of Google Cloud and Workspace — and delivering these benefits to clients as a premier partner — ClearObject has created a future where vision AI delivers true business clarity.

*Google Workspace was formerly known as G Suite prior to Oct. 6, 2020.