Jam City: How a Gaming Company Unleashed Creativity and Innovation with Gemini

Jam City, a leader in mobile entertainment, faced increasing complexities in collaboration and knowledge-sharing as it expanded. Teams struggled to capture critical insights during brainstorming sessions, summarize lengthy meetings, and conduct research efficiently. The creative departments also had difficulty generating consistent reference materials and visual assets, often relying on external tools. These challenges slowed down project delivery and impacted the speed of innovation, making it difficult to maintain a competitive edge in the fast-paced gaming industry.

To overcome these challenges, Jam City partnered with 66degrees to integrate Google Workspace with Gemini. Through tailored enablement and training programs, employees learned to use Gemini's AI-powered features in Google Workspace applications like Google Docs, Meet, and Drive. The unified platform allowed teams to automate meeting notes, summarize complex discussions, gather research efficiently, and generate creative assets with improved quality. This solution enabled Jam City to work smarter and faster, allowing both productivity and creativity to thrive.

"Rolling out Gemini for Workspace at Jam City was a strategic shift for how we work—not just a new tool deployment," says Oray Oktay, VP of IT & DPO at Jam City. "What made the difference was 66degrees' rollout engagement. Their team brought a structured, proven adoption playbook and delivered a truly white-glove experience—from persona-based webinars for teams like HR and Marketing, to hands-on office hours that made the sessions practical, interactive, and highly relevant to our day-to-day workflows.

A key part of our success was establishing trust and clarity early. I opened these sessions with a brief focus on data privacy and why it matters that our teams use sanctioned, enterprise-grade tools instead of public AI services in the wild. That combination—strong governance and an exceptional enablement program—created confidence and curiosity across the organization and accelerated adoption.

The impact has been significant: Gemini is now helping our teams produce faster, higher-quality work across a wide range of use cases. 66degrees didn't just support a rollout—they helped catalyze a culture shift and fast-tracked Jam City's AI maturity in a way that saved my team an immense amount of time and change-management effort."