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Check your Google Ads™ accounts for common mistakes and performance opportunities. Set alerts to stay in control of all your Google Ads™ accounts.
Listing updated:June 15, 2022
Works with:
518
Overview
This Google Sheets add-on enables you to quickly scan any of your Google Ads accounts for common mistakes and performance opportunities. You can create a Google Ads audit in minutes. You can also set alerts to daily monitor the performance of your Google Ads accounts.

HEALTH CHECK

The health check currently offers these checks:
1. Campaigns without ad groups
2. Ad groups without responsive search ads
3. Ads under limit
4. Ad groups without keywords
5. Ad groups without targeting
6. Keywords with BMM
7. Disapproved extensions
8. Disapproved ads (by disapproval reason)
9.Extensions under limit

The add-on performs the check and writes the results to the Google Sheet as part of the Google Ads audit.


PERFORMANCE CHECK

The performance opportunities currently offer these checks:
1. Negative search terms
2. Positive search terms
3. Negative Shopping products
4. Campaigns limited by budget
5. Lost conversions

The add-on performs the check and writes the results to the Google Sheet as part of the Google Ads audit.

AUDIT SUMMARY
You can easily create a summary of the Google Ads audit. This includes the results of the Health check and performance check. A new sheet which lists the results of all executed checks is created. The summary shows the number of results found per check and includes a link to the checks sheet.

ALERTS
You can set a schedule to execute performance checks every morning and receive an email alert if an issues are found. You can easily set the alerts for multiple accounts. This way you stay in control of your Google Ads accounts.

These alerts are currently available:

1. Monthly budget alert: Checks this months spend until yesterday against the budget available until yesteday. A budget state is calculated and an alert is sent if the difference becomes too great. You can set the tresholds yourself.
2. No conversions alert: Checks how many days ago the last conversion (included in the conversions column) occured. An alert is sent if the number of days is above the threshold.
3. Account performance alert: Checks yesterdays account performance for clicks, cost and conversions. It compares yesterdays performance with the average performance on the same weekday in the previous weeks. An alert is sent if the deviation is above the threshold.


NEW FEATURES COMING
We plan to continue adding new checks and features. If you mis a feature, please let us know.

This add-on requires access to your Google Ads account. Your Google Ads™ data is safe with Google and is never seen by Adformatic. 

FREE TRIAL - 14 DAYS
By using this add-on for Google Sheets you automatically enter a 14 days free trial. If you wish to continue using the add-on after the free trial, please subscribe at https://portal.adformatic.com/subscribe/ppc-add-on-for-google-ads

By installing this add-on, you agree to Adformatic's:
- Terms and conditions: https://adformatic.com/en/terms-and-conditions/
- Privacy Statement: https://adformatic.com/en/privacy/
Additional information
PricingPaid with a free trial
Privacy policy
Terms of service
Adformatic PPC add-on for Google Ads™ will ask for the permissions shown below. Learn more
Adformatic PPC add-on for Google Ads™ will need access to your Google account
This will allow Adformatic PPC add-on for Google Ads™ to :
View and manage spreadsheets that this application has been installed in
Display and run third-party web content in prompts and sidebars inside Google applications
Connect to an external service
Allow this application to run when you are not present
See your primary Google Account email address
See your personal info, including any personal info you've made publicly available
See, edit, create, and delete your Google Ads accounts and data.
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