Advanced URL Shortener add-on for Google Sheets lets you to shorten/expand multiple long/short URLs in your sheet by using bitly service. Free Features: - Shorten/Expand a single link at a time - Click summary of a single link at a time Premium Features: - Shorten/Expand selected/all links in the sheet - Create shortlinks with custom backhalf - Get click summary of selected/all bitly links in the sheet IMPORTANT: Bitly Pricing/Plans: https://bitly.com/pages/pricing/v2 Bitly institutes per-month, per-hour, per-minute, per-user, and per-IP rate limits* 10,000 new Bitlinks created per month 1,000 calls per hour 100 calls per minute For more details visit: https://dev.bitly.com/rate_limiting.html Further, The volume of URLs that can be converted depends on your Bitly account type and account limits Video help: https://youtu.be/uxvKqVNlGBg * Limits are subject to change from time to time by bily without notice. ** This add-on is just a connector between sheets and bitly service.