Audit GA4 setups in Google Sheets™ with insights on tracking, conversions, and setup gaps—plus one-click report generation in Google Slides™.
Listing updated:May 29, 2025
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Overview
App Analytics Auditor empowers digital marketers, analysts, and agencies to audit Google Analytics 4™ configurations seamlessly within Google Sheets™. With one click, users can generate a structured report that surfaces critical issues such as missing page view tags, misconfigured conversion events, self-referrals, unlinked Google Ads™ accounts, and inactive audiences.

The tool presents results alongside actionable recommendations, making it easy to identify and resolve gaps in GA4™ implementation without manual inspection. It also supports analysis of attribution models, event windows, channel groupings, and enhanced measurement settings to improve data accuracy.

Users can automatically export audit results into Google Slides™, using a customizable template to share findings with clients or stakeholders.
Perfect for those managing multiple GA4™ properties or conducting recurring audits, this add-on simplifies troubleshooting and ensures more reliable analytics data.
Additional information
PricingFree of charge with paid features
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Analytics Auditor will ask for the permissions shown below. Learn more
Analytics Auditor will need access to your Google account
This will allow Analytics Auditor to :
See, edit, create, and delete only the specific Google Drive files you use with this app
See, edit, create, and delete all your Google Sheets spreadsheets
See your primary Google Account email address
See your personal info, including any personal info you've made publicly available
See and download your Google Analytics data
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