Upload conversion data to Facebook & LinkedIn to improve advertisement efficiency
Ficha actualizada:10 de junio de 2024
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Información general
With the Supermetrics conversion uploader add-on, you can seamlessly get your offline and conversion data into popular advertising platforms, such as Facebook Ads and LinkedIn Ads. This enables you to automatically inform your advertising platforms which campaigns generate the best return, even in a cookieless tracking environment.

Ensure your offline data includes essential conversion details like conversion time, email address, and associated IP address. Our add-on will validate the data and offer tips on proper structuring.

With the data in place, you can easily use our add-on's sidebar to perform a one-off upload to the Facebook Conversion API or LinkedIn Conversion API or schedule automatic uploads. The scheduled upload feature continuously monitors your conversion data and automatically uploads any new conversions.

By running these uploads, Facebook or LinkedIn can efficiently match the conversion data with your ad campaigns. This allows Facebook/LinkedIn to identify the most effective ads and targeting, ultimately improving the campaign efficiency based on the obtained results. This in turn helps you achieve optimal outcomes for your ad spend.

Ensure future success in digital advertising. Proactively counter signal loss from 3rd party cookie depreciation and multi-touch attribution changes by uploading conversion data to the platform.

Currently, we support: 
Facebook
LinkedIn 

set-up link: https://support.supermetrics.com/support/solutions/articles/19000154257-how-to-set-up-conversion-uploader-supermetrics-for-linkedin-in-google-sheets
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Conversion Uploader -- Supermetrics solicitará los permisos que se indican abajo. Más información
Conversion Uploader -- Supermetrics necesitará acceder a tu cuenta de Google
Con este permiso, Conversion Uploader -- Supermetrics podrá:
Ver y administrar hojas de cálculo en las que se ha instalado esta aplicación.
Mostrar y publicar contenido web externo en las solicitudes y barras laterales de las aplicaciones de Google
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Ver la dirección de correo electrónico principal de tu cuenta de Google.
Consultar tu información personal, incluida la que has compartido públicamente
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