Defog provides Amazon™ sellers with a seller-friendly and customizable spreadsheet in Google Sheets™ with vital e-commerce data for quick decision-making.
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Listing updated:October 2, 2025
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Overview
Defog is the seamless path from your Amazon Seller™ account to Google Sheets™.

Defog in 5 key features:
- Automatically retrieves sellers’ data from Amazon Seller Central™.
- As a Google Sheets™-based spreadsheet, Defog offers the flexibility for the seller to effortlessly integrate/add data from other sources and create calculations, charts, and tables.
- Works for multi-country/multi-currency/FBA/FBM Amazon™ sellers.
- Simplifies sellers’ data, presenting only the most 
pertinent information needed for decision-making.
- Sellers can easily share Defog, making it a go-to place for collaboration and alignment across their organization.
Additional information
PricingFree of charge with paid features
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Defog Ecommerce Data will ask for the permissions shown below. Learn more
Defog Ecommerce Data will need access to your Google account
This will allow Defog Ecommerce Data to :
Create and update Google Apps Script projects
See, edit, create, and delete all your Google Sheets spreadsheets
Send email on your behalf
View and manage your Google Cloud Datastore data
Manage the data in your Google SQL Service instances
Display and run third-party web content in prompts and sidebars inside Google applications
Connect to an external service
Allow this application to run when you are not present
Send email as you
Create and update Google Apps Script deployments
View your country, language, and timezone
See your primary Google Account email address
See your personal info, including any personal info you've made publicly available
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Pedro Chiericatti
February 7, 2025
In e-commerce, having reliable data is essential, and working with a trustworthy partner makes all the difference. Defog has been a dependable and transparent platform, consistently providing accurate insights for my Amazon business. Their commitment to data integrity and security gives us the confidence to make informed decisions. We know we can always rely on their system and support team.
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Patricia Minatti
July 23, 2024
I love the flexibility of this reporting tool. It provides access to well-formatted reports and also allows me to create my own custom files with real-time data.
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Nosaki Dkasa
July 16, 2024
I've been using Defog for my Amazon store for a while now. It's really cool to open the spreadsheet and see the sales and inventory info updating all the time.
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Eduardo Mace
June 26, 2024
I can finally get the most relevant sales data from my Amazon Seller account uncluttered and automatically updated into Sheets! Amazing. Thank you!
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