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Adformatic
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Overview
Compare periods two in Google Analytics sorted on the deltas. Easily find the biggest deltas to get valuable insights.
This add-on makes comparing periods in Google Analytics and finding the biggest deltas easy and fast. You can easily configure Google Analytics reports and sort the tables on the deltas for the dimensions and metrics that matter to you. 

► Analyse Google Analytics data faster
► Save time comparing periods
► Easy to use report builder
► Report tables sorted by deltas
► Delta insights dashboard
► Schedule email summaries

Easy to use report builder
We have supplied basic report configurations which help you get started on your first use. You can easily search and select dimensions and metrics from a dropdown to edit reports or create your own. The custom dimensions, custom metrics and active goals from your Google Analytics view are included in the drop downs, so you don't have to look them up.

Fine tune your reports
To fine tune your reports you can add segments and filters. Normally, Google Analytics only allows you to filter on the main period and not on the compare period. With this add-on you can filter metrics on both periods to get more relevant results.
You can add a minimum for the delta, which acts as a filter on the delta column. For instance, you can choose to only include rows where the delta of the sessions is higher than 100. You can also limit the number of results.

Dashboard, e-mail and more
► By default the reports are displayed in the deltas insights dashboard. 
► Reports can be written to a different spreadsheet for integration with other tools like Google Data Studio. 
► You can set a schedule to have a summary of the Google Analytics delta reports sent to you by email periodically. This helps you to stay informed.
► You can set a minimum delta to only get relevant info in your reports. Emails are only sent when the minimum delta threshold is met by at least one row. This allows you to use the email as an alert.

This add-on requires access to your Google Analytics account. Your Google Analytics data is safe with Google and is never seen by Adformatic. 
This add-on asks permission to send email as you. This is only used to give you the possibility to automatically send delta reports to yourself or others by email. This add-on asks permission to run when you're not there. This only happens on the schedule you set. If you don't set a schedule the add-on only runs when you manually run it.

Note: You can use this Google Sheets add-on "Deltas for Google Analytics" for free. We will introduce a subscription model in the future.

By installing this add-on, you agree to Adformatic's:
- Terms and conditions: https://adformatic.com/en/terms-and-conditions/
- Privacy Statement: https://adformatic.com/en/privacy/
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Chris Jr Williams
July 10, 2020
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