Flookup is a data cleaning solution for Google Sheets. It is designed to handle different kinds of datasets, including those that contain text entries with partial matches, typos or different spelling conventions.

A Brief Overview of Flookup Functions:
1. FLOOKUP, QLOOKUP and MLOOKUP: Merge data or match text in vertically structured data, based on percentage similarity. Matches for each lookup value are ranked in order of descending percentage similarity.
2. HFLOOKUP: Merge data or match text in horizontally structured data, based on percentage similarity. Matches for each lookup value are ranked in order of descending percentage similarity.
3. SOUNDMATCH: Merge data or match text in vertically structured data, based on sound similarity. Matches for each lookup value are ranked in alphabetical order.
4. FUZZYMATCH: Calculate the percentage similarity between two text entries. It can also calculate the percentage similarity between concatenated text entries.
5. ULIST: Extract unique values from a specified range based on percentage similarity.
6. NORMALIZE: Remove diacritical marks, punctuation marks or stop words from any text. This is especially useful if applied before using any of the functions mentioned above.

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Additional Functions:
1. Remove duplicates based on percentage or sound similarity.
2. Highlight duplicates based on percentage or sound similarity.

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Common Flookup Use-cases:
1. Email Campaigns: Clean your email list by removing duplicates and out-of-use or invalid email addresses.
2. Database Standardization: Ensure that your records are up-to-date and consistent by comparing and linking data across separate sources.
3. Database Scrubbing: Fix database errors like spelling mistakes, missing or duplicate entries and formatting differences.
4. Website Redirect Mapping: Reduce the manual work and errors associated with mapping redirects for 404 and site migration cases, thereby improving your overall SEO strategy.
5. Competitor Research: Perform competitor analysis of URL and page title differences in order to identify keyword opportunities.
6. Internal Linking Opportunities: Identify and link pages with the same topic cluster or content structure.
7. Fraud Detection: Discover and remove data that exists in more than one database when it should not, even with "disguised" spelling differences.
8. Platform Independent Fuzzy Matching: Flookup provides a peerless fuzzy lookup or fuzzy match alternative for users on platforms like Windows, macOS and Linux.

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✅ [Website] https://www.getflookup.com
✅ [Changelog] https://www.twitter.com/getflookup
✅ [LinkedIn] https://www.linkedin.com/company/flookup-for-google-sheets

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