Flookup helps you match and merge data, along with highlighting and removing duplicates in Google Sheets™.
Listing updated:June 16, 2024
Works with:
81K+
Overview
Flookup is a lightweight data cleaning solution for Google Sheets™. It is designed to handle different kinds of datasets, including those that contain text entries with punctuation marks, partial matches, typos or different spelling conventions.

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🟢 FUNCTION BREAKDOWN
+ NORMALIZE: Remove diacritical marks, punctuation marks or stop words from any text. This function is particularly useful if applied before using any of the other functions mentioned in this list and it is free to use without subscribing or registering.
+ FUZZYMATCH: Calculate the percentage similarity between two text entries. You can also calculate the percentage similarity between concatenated text entries. This function is also free to use without subscribing or registering.
+ FLOOKUP: Fuzzy match or merge data in vertically structured data, based on percentage similarity. Matches for each lookup value are ranked in order of descending percentage similarity.
+ HFLOOKUP: Fuzzy match or merge data in horizontally structured data, based on percentage similarity. Matches for each lookup value are ranked in order of descending percentage similarity.
+ SOUNDMATCH: Fuzzy match or merge data in vertically structured data, based on sound similarity. Matches for each lookup value are ranked in alphabetical order and this function is based on the refined SOUNDEX algorithm.
+ ULIST: Extract unique values from a specified range based on percentage similarity.
+ REMOVE DUPLICATES: Use this function to delete any duplicates based on how similar the text entries are by percentage or sound similarity. You can also rollup or combine multiple rows by percentage similarity.
+ HIGHLIGHT DUPLICATES: Use this function to highlight any duplicates based on how similar the text entries are by percentage or sound similarity.
+ SCHEDULE FUNCTIONS: Setup data cleaning functions to run automatically on or loop or until the job is complete.
+ CLEANING DATA WITH GPT MODELS: Use the OpenAI™ API in conjunction with Flookup to automate data cleaning and standardization. [Coming Soon]

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🟢 COMMON FLOOKUP USE-CASES
+ Email Campaigns: Boost your email marketing efforts by cleaning your email lists. Remove duplicates, out-of-use, and invalid email addresses to ensure maximum deliverability and engagement.
+ Competitor Research: Stay ahead of the competition by performing in-depth analyses of URL and page title differences. Identify keyword opportunities and optimise your content for better search engine visibility.
+ Internal Linking Opportunities: Enhance your website's user experience and SEO by identifying and linking pages with the same topic cluster or content structure. Find and link relevant pages with ease.
+ Database Scrubbing: Keep your database error-free with Flookup. Fix common issues like spelling mistakes, missing or duplicate entries, and formatting differences to ensure accurate and reliable data.
+ Database Standardisation: Ensure that your records are up-to-date and consistent by comparing and linking data across separate sources. Standardise your database for improved accuracy and efficiency with ease.
+ Website Redirect Mapping: Simplify the process of mapping redirects for 404 and site migration cases. Reduce manual work and errors and improve your overall SEO strategy.
+ Fraud Detection: Protect your business from fraud by discovering and removing data that exists in more than one database when it should not. Detect "disguised" spelling differences to ensure maximum security.
+ Platform Independent Fuzzy Matching: Enjoy a peerless fuzzy matching alternative, available on platforms like Windows, macOS, and Linux. Flookup provides a powerful and flexible solution for all your fuzzy matching needs.

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🟢 PRICING PLANS
We have two pricing plans that renew once every year until you cancel:
+ FLOOKUP STANDARD: $5 / User / Week
+ FLOOKUP PROFESSIONAL: $50 / User / Year

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🟢 FREQUENTLY ASKED QUESTIONS
+ Does Google have a similar feature? Yes. However, whereas Flookup and the standard Google Sheets functions have several similarities, there is a crucial distinction to consider. Flookup specialises in handling data with text-based differences, a feature that is not existent in the default Google Sheets functions. This feature sets Flookup apart, making it a valuable tool for those dealing with unformatted or non-standardized datasets.
+ Is fuzzy matching freely available online? Yes. While it is true that there are numerous free fuzzy matching options available online, and one could even create their own, Flookup distinguishes itself with a unique approach in that it utilises a proprietary fuzzy matching algorithm that has demonstrated its superiority in independent evaluations compared to online alternatives. This makes Flookup a compelling choice for those seeking a reliable and efficient fuzzy matching solution.
+ How secure is my data? Flookup operates with a strong commitment to privacy and security. Our developers do not access the data processed by Flookup, and usage metrics are limited to what Google provides by default. The script used by Flookup has been verified by the Google Safety team and authorised to request the permissions it needs. With over 5 years in the industry, Flookup has maintained a clean security record, with no issues linked to our service to date. This track record underscores our dedication to providing a secure and reliable tool for Flookup users.
+ Does Flookup have volume licensing? Yes. Flookup provides this beneficial option for organisations that wish to activate the service on multiple accounts. We offer volume licensing for groups of 5 users or more.
This makes Flookup the most economical and efficient choice for teams and businesses. Please contact us for a breakdown of our discounts.

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🟣 TERMS AND CONDITIONS: https://www.getflookup.com/home/terms
🟣 PRIVACY POLICY: https://www.getflookup.com/home/privacy-policy
🟣 OFFICIAL WEBSITE: https://www.getflookup.com 
🟣 CHANGELOG: https://www.groups.google.com/g/flookup/c/--s-XfQsnGA 
🟣 TWITTER: https://www.twitter.com/getflookup
🟣 LINKEDIN: https://www.linkedin.com/company/flookup-data-wrangler
Additional information
PricingFree of charge trial
Developer
Privacy policy
Terms of service
Flookup Data Wrangler will ask for the permissions shown below. Learn more
Flookup Data Wrangler will need access to your Google account
This will allow Flookup Data Wrangler to :
See, edit, create, and delete all your Google Sheets spreadsheets
Display and run third-party web content in prompts and sidebars inside Google applications
Connect to an external service
See your primary Google Account email address
See your personal info, including any personal info you've made publicly available
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