Flookup helps you handle data cleaning tasks like fuzzy matching, standardizing, highlighting and removing duplicates for free in Google Sheets™.
Listing updated:September 15, 2025
Works with:
118K+
Overview
Flookup, also known as Flookup Data Wrangler, is a free lightweight data cleaning solution engineered to streamline and enhance your datasets within Google Sheets™.
By using powerful fuzzy matching algorithms, Flookup reliably merges, deduplicates and highlights text entries across diverse datasets. It handles punctuation, partial matches, typos and varied spellings using industry-leading algorithms and advanced AI.

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🟢 Key Features and Capabilities
+ Text Normalization: Efficiently remove diacritical marks, punctuation and stop words to standardize text entries, optimizing them for subsequent analysis.
+ Similarity Analysis: Accurately evaluate the percentage similarity between single or concatenated text entries, providing granular insights into data relationships.
+ Vertical Data Matching: Perform precise fuzzy matching and merging of vertically structured data based on customizable percentage or sound similarity thresholds.
+ Horizontal Data Matching: Facilitate robust fuzzy matching and merging of horizontally structured data, ensuring consistency across rows.
+ Unique Value Extraction: Extract distinct values from specified ranges, intelligently identifying unique entries even amidst variations.
+ Intelligent Deduplication: Eliminate duplicate entries based on percentage or sound similarity, with options to roll up or combine multiple rows for consolidated datasets.
+ Duplicate Highlighting: Visually identify and highlight duplicate entries, enabling quick review and manual intervention where necessary.
+ Automated Data Workflows: Schedule data cleaning functions to execute automatically, ensuring continuous data integrity and efficiency.
+ AI-Powered Data Processing: Utilize advanced Gemini™ or OpenAI™ GPT models for natural language processing, enabling intelligent cleaning organization and structuring of datasets.

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🟢 Transformative Use Cases
Flookup empowers users across various critical applications:
+ Email Campaign Optimization: Enhance deliverability and engagement by meticulously cleaning email lists, removing duplicates, invalid and out-of-use addresses.
+ Competitor Intelligence: Gain a strategic advantage through in-depth analysis of URL and page title differentials, identifying keyword opportunities and optimizing content for superior search engine visibility.
+ Internal Linking Strategy: Improve website user experience and SEO by identifying and linking pages within the same topic clusters, streamlining content navigation.
+ Comprehensive Database Scrubbing: Maintain pristine databases by automatically correcting common errors such as spelling mistakes, missing entries, duplicate records and formatting inconsistencies.
+ Cross-Database Standardization: Ensure data consistency and accuracy by comparing and linking records across disparate sources, facilitating a unified data environment.
+ Website Redirect Management: Simplify the complex process of mapping redirects for 404 errors and site migrations, significantly reducing manual effort and enhancing SEO integrity.
+ Advanced Fraud Detection: Safeguard business operations by identifying and eliminating anomalous data entries that appear across multiple databases, including "disguised" spelling variations indicative of fraudulent activity.
+ Platform-Agnostic Fuzzy Matching: Experience unparalleled fuzzy matching capabilities available seamlessly across Windows, macOS and Linux platforms, providing a powerful and flexible solution for all data reconciliation needs.

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🟢 Flookup Pricing Plans
Flookup is FREE, allowing you to experience its powerful data cleaning and fuzzy matching capabilities within Google Sheets™.

For those requiring advanced features and extended usage, premium access is readily available. Crucially, our paid plans DO NOT AUTO-RENEW, eliminating unexpected charges and placing you in complete control of your investment in superior data management.

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🟢 Frequently Asked Questions
+ How does Flookup compare to native Google Sheets™ features? While Google Sheets™ offers basic functionalities, Flookup extends capabilities by addressing nuanced data cleaning challenges, including inconsistent capitalization, extraneous whitespace and misaligned punctuation, transforming messy data into a reliable, standardized format.
+ What distinguishes Flookup from other fuzzy matching solutions? Flookup's proprietary algorithm consistently outperforms alternatives in independent tests, delivering a fast, dependable and precise solution tailored for professionals demanding accurate data matching and cleansing.
+ Is my data secure with Flookup? Flookup prioritizes data privacy and security. It collects only default usage metrics from Google and our team does not access your processed data. Verified by Google’s safety team, Flookup has maintained an impeccable security record for over seven years.
+ Does Flookup offer an API? No, Flookup does not provide an API at the moment.

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🟢 Get Started with Flookup
+ Learn more: https://www.getflookup.com/get-started
+ Connect with us: https://www.twitter.com/getflookup
+ Support: https://www.getflookup.com/contact-us
Additional information
PricingFree of charge with paid features
Privacy policy
Terms of service
Flookup Data Wrangler will ask for the permissions shown below. Learn more
Flookup Data Wrangler will need access to your Google account
This will allow Flookup Data Wrangler to :
See, edit, create, and delete all your Google Sheets spreadsheets
Allow this application to run when you are not present
Display and run third-party web content in prompts and sidebars inside Google applications
Connect to an external service
See your primary Google Account email address
See your personal info, including any personal info you've made publicly available
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