Streamline Google Sheets™ data cleaning. Effortlessly fuzzy match, standardise text, merge disparate datasets and remove duplicate entries.
Listing updated:June 30, 2026
Works with:
119K+
Overview
Flookup (also known as Flookup Data Wrangler) is a powerful data cleaning and management solution engineered to streamline, standardise and enhance your datasets directly within Google Sheets™.
By utilising advanced fuzzy matching algorithms, Flookup reliably merges and deduplicates text entries across diverse datasets. The add-on intelligently resolves punctuation inconsistencies, partial matches, typos and varied spellings using industry-leading algorithms and advanced AI.

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🟢 Key Features and Capabilities
+ Text Normalisation: Automatically remove diacritical marks, punctuation and stop words to standardise text entries for accurate subsequent analysis.
+ Similarity Analysis: Evaluate the exact percentage similarity between single or concatenated text strings to gain granular insights into data relationships.
+ Vertical Data Matching: Merge vertically structured data based on customisable percentage or sound similarity thresholds.
+ Horizontal Data Matching: Execute robust fuzzy matching across horizontally structured data to ensure consistency across rows.
+ Unique Value Extraction: Extract distinct values from specified ranges, identifying unique entries despite spelling or formatting variations.
+ Intelligent Deduplication: Eliminate duplicate entries based on percentage or sound similarity, with options to roll up or combine multiple rows into a consolidated dataset.
+ Automated Data Workflows: Schedule data cleaning functions to execute automatically, ensuring continuous data integrity and hands-free efficiency.
+ AI Assistant (Spreadsheet Solver): Transform your datasets instantly using natural language to generate custom data cleaning solutions, expert tips and complex formulas.

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🟢 Transformative Use Cases
+ Email Campaign Optimisation: Enhance deliverability and engagement rates by cleaning email lists, removing duplicates and filtering out invalid addresses.
+ Competitor Intelligence: Analyse URL and page title differentials to identify keyword opportunities and optimise content for superior search engine visibility.
+ Internal Linking Strategy: Improve website user experience and SEO performance by identifying and linking pages within relevant topic clusters.
+ Comprehensive Database Scrubbing: Maintain pristine databases by automatically correcting spelling mistakes, missing entries, duplicate records and formatting errors.
+ Cross-Database Standardisation: Ensure absolute data consistency by comparing and linking records across completely disparate data sources.
+ Website Redirect Management: Simplify the process of mapping redirects for 404 errors and large-scale site migrations, reducing manual effort and protecting SEO rankings.
+ Advanced Fraud Detection: Safeguard business operations by identifying anomalous data entries and "disguised" spelling variations indicative of fraudulent activity across multiple databases.
+ Cross-Platform Compatibility: Experience uncompromised fuzzy matching capabilities across Windows, macOS and Linux environments.

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🟢 Flookup Pricing and Plans
+ Risk-Free Interactive Demo: Explore powerful data cleaning capabilities at your own pace via our Live Demo (https://www.getflookup.com/demo) before trying to our generous free plan.
+ No Auto-Renewals: Our paid plans do not auto-renew. You remain in complete control of your subscription with zero unexpected charges.

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🟢 Frequently Asked Questions
+ How does Flookup compare to native Google Sheets™ features? While Google Sheets™ offers basic sorting and filtering, Flookup extends capabilities by addressing nuanced data cleaning challenges. It automatically handles inconsistent capitalisation, extraneous whitespace and misaligned punctuation to transform messy data into a reliable, standardised format.
+ What distinguishes Flookup from other fuzzy matching solutions? Flookup's proprietary algorithm consistently outperforms alternative add-ons in independent speed and accuracy tests, delivering a fast, dependable and precise solution tailored for professionals.
+ Is my data secure with Flookup? Flookup prioritises data privacy and security. The add-on collects only default usage metrics from Google™ and our team never accesses your processed spreadsheet data. Flookup is fully verified by the Google™ Safety Team and has maintained an impeccable security record for over seven years.

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🟢 Get Started with Flookup
+ Learn more - https://www.getflookup.com/get-started
+ Connect with us - https://www.x.com/getflookup
+ Support - https://www.getflookup.com/contact-us
Additional information
PricingFree of charge
Privacy policy
Terms of service
Flookup Data Wrangler will ask for the permissions shown below. Learn more
Flookup Data Wrangler will need access to your Google account
This will allow Flookup Data Wrangler to :
See, edit, create, and delete all your Google Sheets spreadsheets
Allow this application to run when you are not present
Display and run third-party web content in prompts and sidebars inside Google applications
Connect to an external service
See your primary Google Account email address
See your personal info, including any personal info you've made publicly available
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