When requests pile up, make sure nothing falls through the cracks and every response gets assigned. See what's waiting, what's overdue, and who needs to act. Form Watchdog is a Google Forms™ add-on that brings submissions from multiple forms into one organized Action inbox, giving your team a clear overview of every request from arrival to completion.

Google Forms™ collects the responses. Form Watchdog helps your team take action on them. Monitor multiple forms in one Action inbox, track pending and overdue requests,  escalate unresolved cases, and keep your team organized with clear responsibilities and real-time visibility. 

Keep the forms you already use. No complex scripts, no separate CRM and no full help desk required. Looking for a Google Forms™ email notification add-on? Form Watchdog goes beyond basic alerts by automatically assigning new submissions, tracking their status and reminding your team when follow-up is overdue.

Built for organizations managing contact forms, customer inquiries, service requests, registrations, complaints, internal requests and support tickets, and more. 


WHY NOTIFICATIONS ALONE AREN'T ENOUGH

Get more than email notifications. Turn Google Forms™ responses into action. Getting notified when someone submits a form is useful. But when several people receive the same email, who is actually responsible for handling it?

Form Watchdog answers four questions:

● Who owns this response? Assign a responsible team member automatically.
● When is it due? Set response deadlines for each form.
● Has it been handled? Track outstanding, overdue and completed responses in one Action inbox.
● What if nobody acts? Send scheduled reminders and escalate missed deadlines.

Instead of relying on someone to remember an email, give each response a clear owner and a follow-up process.


EMAIL NOTIFICATIONS & AUTOMATIC ASSIGNMENT

Receive notifications for new Google Form submissions and make sure the right people are informed.

● Choose notification recipients for each connected form.
● Send a short notification or include the response details.
● Notify team members about assignments and relevant follow-up activity.
● Send optional Slack notifications.
● Keep a record of assignments and actions taken.

Need Google Form notifications for multiple people? Keep the right recipients informed while conditional routing assigns each submission to one responsible team member. Unlike simply sending the same notification to multiple email addresses, this creates clear ownership and accountability for every response.


CONDITIONAL ROUTING - SEND RESPONSES TO THE RIGHT PERSON

Automatically assign each response based on an answer submitted in your form.

For example:

● Billing questions go to your billing coordinator.
● Maintenance requests go to your property manager.
● IT issues go to your designated technician.
● Requests from different locations go to their respective managers.

You can also assign every new response from a particular form to one designated person. Each assigned responder can focus on their own requests, deadlines and follow-up tasks. Workspace Owners manage the configuration and oversee the workflow.


TURN GOOGLE FORMS™ INTO A LIGHTWEIGHT TICKETING SYSTEM

Already using forms to collect IT requests, maintenance issues, customer support inquiries or internal service requests? Form Watchdog adds a structured follow-up process without replacing your forms.

● Automatically assign incoming requests.
● Track them as unhandled, overdue or handled.
● Set response deadlines.
● Configure automatic reminders and multi-stage escalations.
● Add internal notes and temporarily snooze responses.
● Review activity history and outstanding requests.

It works as a lightweight help desk and request tracker for Google Workspace™ teams that need accountability without the complexity of a traditional ticketing system.

Form Watchdog is not a full help desk: it does not manage two-way email conversations with people who submit your forms. For teams manually tracking requests in Google Sheets™, Form Watchdog provides a more automated alternative with assignments, reminders and follow-up management.


AUTOMATE YOUR GOOGLE FORMS™ WORKFLOW

Create follow-up workflows without writing Google Apps Script™. Choose from ready-made presets or customize the process for each form:

● Automatic assignment or answer-based routing.
● Response deadlines.
● Reminder schedules.
● Overdue alerts and escalation recipients.
● Email and Slack notifications.
● Outbound webhooks for additional integrations.

Different forms can have different owners, deadlines and follow-up rules. Google Forms™ automation without Apps Script: turn new submissions into an organized workflow instead of manually checking responses, updating spreadsheets or reminding team members.


ALL YOUR RESPONSES IN ONE ACTION INBOX

Monitor multiple Google Forms™ from a single workspace. No more switching between forms, spreadsheets and email inboxes just to find out which requests still need attention.

Quickly identify which responses need attention, who is responsible and which deadlines have passed. Team members can focus on assigned work while workspace Owners maintain oversight.

Use internal notes, response history, daily summaries and analytics to better understand how requests are handled. 


KEY FEATURES

● Google Forms™ email notifications.
● Automatic assignment and conditional response routing.
● One Action inbox for multiple forms.
● Individual responsibilities and team roles.
● Configurable response deadlines.
● Automatic reminders to responsible team members until responses are handled.
● Overdue alerts and multi-stage escalations.
● Unhandled, overdue and handled response statuses.
● Internal notes and snooze.
● Daily summary of outstanding work.
● Response handling analytics and activity history.
● Optional Slack notifications.
● Secure outbound webhooks.
● Ready-made workflow presets.


WHO IS FORM WATCHDOG FOR?

● Schools and universities: Registration follow-up, parent inquiries, facilities and IT requests.
● Nonprofits and associations: Volunteer registrations, membership requests and assistance inquiries.
● Property and facility management: Tenant requests, maintenance issues and repair follow-up.
● IT and operations teams: Internal support, access requests and equipment issues.
● Customer service and sales: Contact forms, quote requests, complaints, feedback and leads.
● HR and administration: Employee requests, onboarding coordination and administrative follow-up.


HOW TO GET STARTED

1. Install Form Watchdog from Google Workspace Marketplace™.
2. Open a form in Google Forms™.
3. Click the Add-ons icon and select Form Watchdog.
4. Choose "Connect to Watchdog".
5. Sign in with your Google account and authorize access.
6. Select a follow-up preset (Simple notifications, Standard, Team or Fast follow-up) or customize assignments, deadlines, reminders and alerts.

New submissions will appear in your Action inbox, ready for follow-up.


PRICING & FREE TRIAL

Start with a 30-day free trial and discover how Form Watchdog helps your team manage, assign and track Google Forms™ responses. Flexible monthly and annual subscription plans are available.

View current pricing and plan details at https://formwatchdog.com.


PRIVACY & SECURITY

Form Watchdog connects only to the forms you choose and uses read-only access to retrieve form information. Your existing forms remain unchanged. The application does not create, edit or delete your Google Forms™ or their submitted responses.

Access to response information is managed through workspace roles. Responders only see the responses assigned to them. Response details are loaded only when needed, and notifications can leave out the response content.

Form Watchdog opens in its own browser tab.

For privacy details, visit https://formwatchdog.com/privacy.

Need help? Contact support@formwatchdog.com.

Form Watchdog is an independent product and is not affiliated with, sponsored or endorsed by Google LLC. Google Forms™ is a trademark of Google LLC.