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Conditional email notifications for Google Forms™. Team alerts and confirmations. Free: 1 rule. Pro: $4/month or $29/year, taxes included.
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Listing updated:November 11, 2026
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Overview
Send conditional email notifications for Google Forms™.

Route a sales inquiry to the right teammate or email a registration confirmation to the respondent. Choose a question, set a condition, and personalize the subject and message with form answers.

ROUTE INQUIRIES TO YOUR TEAM
- Notify a fixed email address when an answer equals a value, contains text, is not empty, or matches one of your chosen values.
- Send the information your teammate needs using response values in the subject and message.

SEND CONFIRMATION EMAILS
- Send a personalized confirmation to one email address from the response.
- Write the message in plain text and insert answers from the response. Preview the email with a recent response and send yourself a test email.

CHECK WHAT HAPPENED
- Read the send log: Google accepted the send request, failed with a reason, or result unknown.
- Resend a retained failed or unknown entry yourself. Manual resends are labeled. An unknown result can mean the earlier request went through, so resending may create a duplicate.
- See Google's remaining recipient count and Formbell's recipient requests for the day.

FREE AND PRO
- Free: 1 rule per Google account, with every condition type included. A respondent confirmation also counts as a rule.
- Pro: $4 per month or $29 per year, taxes included, for one Google account. Use more rules across that account's forms, within Google's execution limits and Formbell's storage limits.
- No separate Pro trial. Review the price and plan before purchasing.

SUBSCRIPTION
- Pro renews automatically every month ($4) or every year ($29), taxes included, until you cancel.
- Before each renewal, Dodo Payments emails you a reminder with the renewal amount.
- To cancel, send one email to runredteam@gmail.com, or use the Dodo Payments customer portal. Cancellation stops future renewals.
- UK consumers have a statutory right to cancel within 14 days of purchase (cooling-off period). Email runredteam@gmail.com to use it.

WHAT TO EXPECT
- Google accepting a send request does not confirm inbox delivery. Google sending and execution limits still apply.
- Responses observed more than 48 hours after submission are not sent automatically. You can send a retained entry yourself while it is available in the log.
- Each form shares its latest 200 log entries across all rules. Only entries from the last 30 days are available to view or resend, whichever limit is reached first. Expired entries are deleted the next time Formbell runs.

YOUR DATA
- Form responses are processed inside your Google account. Formbell does not send response content or recipient addresses to Lazy Labs servers or in license checks.
- Dodo Payments is the merchant of record for Pro purchases and provides license activation and validation.
- Delete a form's shared Formbell rules and log entries from that form. Account-data deletion removes your Formbell account data and triggers; shared data in other forms must be deleted from those forms. Neither action cancels your subscription or deletes the form's original responses.

Made by Lazy Labs. Written support: runredteam@gmail.com

Google Forms is a trademark of Google LLC. Formbell is an independent app by Lazy Labs.
Additional information
PricingFree of charge with paid features
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Formbell: Conditional Email Notifications will ask for the permissions shown below. Learn more
Formbell: Conditional Email Notifications will need access to your Google account
This will allow Formbell: Conditional Email Notifications to :
View and manage forms that this application has been installed in
Send email as you
Allow this application to run when you are not present
Connect to an external service
Display and run third-party web content in prompts and sidebars inside Google applications
See your primary Google Account email address
See your personal info, including any personal info you've made publicly available
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