Turn Google Forms™ into professional, branded forms that seamlessly fit into your website.

You run a business, an agency, a school or a clinic, and you like to move fast. So you quickly put together a Google Form™ to connect with your users. But when users see a form that doesn't have your branding, does it give them the confidence to trust your product or service?

Formfacade's Embed in website add-on lets you embed Google Forms™ into your website while matching your site's look and feel. You get a professional, branded form experience without giving up the speed and simplicity of Google Forms™.

❇️ Look professional

➤ Embed Google Forms™ on your website
Add a simple one-line code to your website to embed your Google Form. Formfacade automatically transforms your Google Form into a tailor-made form that fits your website's design and color scheme. Give your users a seamless, professional experience while still being scrappy.

➤ Works with popular website platforms
Formfacade works with popular content management systems (CMS) such as WordPress, Squarespace, Google Sites, Wix, Shopify, and more. If you've built a web app, you can embed your forms there too.

➤ Prefill embedded forms
Automatically prefill your embedded forms using URL query parameters or dynamically pass values using JavaScript. Formfacade reads the values from your webpage URL and uses them to prefill the appropriate form fields.

❇️ Track conversions

➤ Track conversions with your own thank-you page
Redirect respondents to a thank-you page on your own website after they submit the form instead of showing Google's default confirmation message. Submissions can then be tracked as ordinary page views in Google Analytics 4 and Google Ads, without iframe workarounds. Non-Google tracking pixels can also fire correctly.

➤ Automatically capture lead sources
Capture UTM source, medium, campaign, and content automatically with every response, without requiring additional tagging setup.Formfacade can also capture the referring domain, page path, device, browser, and operating system, so you can see where each lead came from alongside their form responses.

➤ Create custom reports
Build custom reports with the columns that matter to you. Filter responses by any column and group reports by year, month, or week. Include or exclude abandoned responses and segment completion rates by traffic source to understand which channels generate leads and which generate conversions.

❇️ Understand drop-offs

➤ Track abandoned responses
See users who started your form but didn't complete it, not just the people who submitted. Each response includes a status, allowing you to distinguish completed responses from abandoned responses and calculate your true completion rate.

➤ See where users drop off
Google Forms™ embedded on a website cannot normally be analyzed using session recording tools. This is especially important for forms with multiple sections. With Formfacade, you can use tools such as FullStory and Hotjar to understand how users interact with your form and identify where they drop off.

❇️ Why Formfacade?

Google Forms™ is a great way to create and manage forms. Formfacade adds the capabilities you need when your forms become an important part of your website and customer journey.

➤ Keep the simplicity of Google Forms™
Continue creating and managing your forms with the Google Forms™ interface you already know. There is no need to learn a new form builder or rebuild your existing forms.

➤ Keep your existing Google Workspace workflow
Your forms and responses continue to work with Google Forms™ and Google Sheets™, so you can keep using the Google Workspace tools and workflows you already have.

➤ Give your forms a first-class website experience
Your forms become part of your website instead of looking like an external Google form. Create a consistent experience for your customers, users, and visitors.

➤ Start simple and add capabilities as you grow
Use Google Forms™ when you need a simple form. Add Formfacade when you need more control over the experience, tracking, and analytics, without having to migrate to a completely different form platform.

➤ SOC 2 Type II certified
Formfacade is SOC 2 Type II certified, meeting the security and compliance standards required by enterprises and regulated industries.

Formfacade gives you the flexibility to move fast with Google Forms™ while creating a form experience that can grow with your needs.

❇️ Use cases

➤ Lead generation
Create branded lead capture forms that fit seamlessly into your website and marketing campaigns. Track where your leads come from, measure conversions, and identify which channels drive results.

➤ Applications and intake
Create professional application, onboarding, and intake experiences while continuing to manage responses with Google Forms™ and Google Sheets™.

➤ Microsites and campaigns
Create standalone form pages for marketing campaigns, promotions, events, and other initiatives, even if you don't have a website.

➤ Website forms
Embed contact, inquiry, registration, application, and other forms directly into your website while giving users a consistent, branded experience.

❇️ Pricing

Formfacade's Embed in website add-on includes a free plan with up to 20 responses per month. Paid plans start at $18/month for 100 responses.

Visit the Formfacade website to learn more about features and pricing, or write to support@formfacade.com if you have any questions.