GA4 Migrator for Google Analytics™ - Google Workspace Marketplace

Google Analytics™ account administrators can use this add-on to manage automated GA4 configuration, migrate audiences, user permissions from Universal Analytics to a GA4 property using Google Sheets™.

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Listing updated:March 24, 2023

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Overview

 GA4 Migrator for Google Analytics™ allows Google Analytics account administrators to manage automated GA4 property configuration settings, migrate user permissions, as well as audience definitions from their Universal Analytics properties (old version of the Google Analytics) to GA4 properties (new version of the Google Analytics).

The user permission migration process consists of 3 steps:

Step 1: Import user permissions from a Universal Analytics property.

Step 2: Decide how to migrate each user. At this step, you need to review the generated report in Sheets which contains user roles based on the existing permissions in the specified Universal Analytics property and its views (profiles). For each user, choose one role that they will be granted on the specified target GA4 property. 

Step 3: Migrate users to a GA4 property. Specified user permissions will be created on a target GA4 property. The result of this operation will be displayed in a separate Sheet.

Similarly, to migrate audience definitions follow these steps:

Step 1: Import audience definitions from a Universal Analytics property.

Step 2: Decide how to migrate each audience definition by following instructions in the Compatibility Notes column. 

Step 3: Migrate selected audience definitions to a GA4 property. The result of this operation will be displayed in a separate Sheet.

Note that not all audience definitions from Universal Analytics are currently compatible with GA4.

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David Lynch

February 16, 2023

The purpose of these changes are so incredibly unclear, and maybe irrelevant to my clients - that I'm getting utterly distressed that Google have lost the plot. None of the reports add up to the correct totals any more, double counting abounds, so any real optimisation seems to be out the window. Unless you are on fully automated ads and clicks and pricing, Google are making it impossible to know what is going on - and if you are fully automated, you just give them all your money and hope that don't rip you off. What a ludicrous business they are in. AI GPT roll on. Maybe the competition will get Google to become transparent.

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Glenn Mark Del Campo

May 17, 2023

Does not work. No data is present after generating the report.

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Yes

Sean Marsh

May 11, 2023

I'm an admin, but gives me "ScriptError: Authorisation is required to perform that action". Can't even get past the first step. How is THIS the best solution Google has for forcing us to change platforms. Utterly ridiculous making us jump through these labour intensive hoops, when UA should just automatically connect to GA4.

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Valentina Rakar

April 13, 2023

It doesn't work. It gets stuck in "generating the report" for half an hour. No error in console.

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Yes

Martin “caubert” Kauber

May 13, 2023

Import Audiences from Universal Analytics get stuck at generating report. So this app the GA4-Setup Assistant suggests is quite useless.

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Yes

Lance Keene

May 9, 2023

It doesn't work

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Yes

Loccx PK

April 29, 2023

Not working, getting stuck on Generating report

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Yes

Judd Dunagan

May 16, 2023

Does not work

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Yes

David Calderwood

May 30, 2023

No info, no directions. Installs but does not connect to the UA site. No data. I have dozens of UA site but can't transfer the old data.

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Paul Hogg

May 18, 2023

'ScriptError: Authorisation is required to perform that action.' Unusable

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