A powerful mail merge and mass email system for Gmail™.
Listing updated:September 4, 2023
Works with:
1M+
Overview
A powerful mass email and mail merge system for Gmail™. 

Simple and powerful email marketing inside Gmail™.

*Send email marketing campaigns to thousands of email addresses.

*Mail merge with data from Google Sheets™.

*Personalize mass emails based on name, email address, and any available columns in Google Sheets™.

*Schedule mass emails to be sent later.

*Track opens and clicks.

*Send follow-up emails to people that opened, clicked, or replied to a previous campaign, or to those that did NOT open, click, or reply.

*See all reports right in your Gmail account, under the "GMass Reports" Label.

*Create instant recipient lists based on search results. 

*Send unlimited emails from your Gmail™ account by connecting your GMass account to an external SMTP service like Sendgrid.

*And the killer feature - emails can be sent as replies to the last conversation you had with each recipient.

Note that the GMass Add-on must be paired with the GMass Chrome extension for full functionality. The Add-on allows you to see statistics on sent emails and add people to your "Unsubscribes" list, but the Chrome extension is needed to launch email campaigns: https://chrome.google.com/webstore/detail/gmass-powerful-mail-merge/ehomdgjhgmbidokdgicgmdiedadncbgf

We're always improving GMass. Stay updated with GMass on the web and social media.

Website: http://www.gmass.co
Blog: http://www.gmass.co/blog
Twitter: http://twitter.com/GMassForGmail

The website at www.gmass.co has screenshots and explanations of all features. You won't find a better mass email and mail merge tool for Gmail™ than GMass! 

Any questions? Email our support team at support@gmass.zendesk.com or search our blog for answers!
Additional information
PricingFree of charge with paid features
Privacy policy
Terms of service
GMass for Gmail™ will ask for the permissions shown below. Learn more
GMass for Gmail™ will need access to your Google account
This will allow GMass for Gmail™ to :
View your email messages when the add-on is running
Run as a Gmail add-on
Connect to an external service
See your primary Google Account email address
See your personal info, including any personal info you've made publicly available
Reviews
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Newlands Pharma
February 12, 2026
I previously relied on Google Mail Merge, but the advanced features were restricted and I was limited to sending only 100 emails per day. After switching to GMass, everything changed. I can now send over 350 emails daily with far greater flexibility and control. The platform is powerful, user-friendly, and has significantly boosted the efficiency and performance of my email campaigns. I highly recommend GMass to anyone serious about email outreach.
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Logan Brown
February 9, 2026
I’ve been using GMass for Gmail for a few weeks now for newsletters and outreach campaigns, and overall, I’d give it a 4 out of 5. You can pull data straight from Google Sheets and insert any field right into your emails. It makes each message feel like a one-on-one, even when you’re sending to hundreds of people at once. One of my favorite features is the ability to set follow-ups based on recipient behavior. If someone doesn’t open or reply, GMass will automatically send the next email in your sequence. That’s been a huge time-saver compared to doing it manually. Even though GMass lets you send campaigns to thousands of addresses, Gmail itself still caps how many emails you can send per day (about 500 on normal accounts and ~2,000 on Workspace accounts). If you hit those limits, your messages will stop going out until the next day unless you use a third-party SMTP service to get around them. Overall, GMass is great for small businesses, freelancers, and anyone who wants advanced mail-merge features without leaving Gmail. If you’re sending really high volumes regularly, you’ll want to plan for the Gmail limits, but for everyday outreach and personalized campaigns, it’s a huge step up from Gmail alone.
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Santosh Salgare
February 6, 2026
We started using GMass through Google Workspace Marketplace for outreach campaigns, and it’s been very practical for our workflow. The fact that it works directly inside Gmail makes it easy to manage campaigns without switching platforms. Setup was straightforward, and personalization features work well for structured B2B communication. There’s a bit of learning involved around deliverability best practices, but once that’s sorted, it’s a dependable tool. I appreciate that it doesn’t try to overcomplicate things.
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Laci Jorgensen
January 30, 2026
Once I figured out how to use the "Attachment" feature it was amazing! I watched quite a few videos that made it seem quick and easy but they could have been a little more specific on how to set up your spreadsheet. Like they could have mentioned to not have any columns in your spreadsheet that did not have information you were going to use in your email. I had to play around with it and try a few test emails before I figured it out. Also, adding links to PDFs from Google Drive into the spreadsheet was hard to figure out. I had to manually attach each link into the spreadsheet. But my 827 emails were sent successfully with all the correct attachments going to the correct people.
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Alka Rauniyar
January 15, 2026
Installed the GMass Gmail Add-on recently, and it adds useful contact insights inside Gmail, which makes sending campaigns a little easier. Making my task so easy , and I am able to send bulk emails in one go and the scheduler option is very helpful for me. The setup was straightforward, and once everything was connected, sending personalised mass emails became incredibly fast and reliable. I especially appreciate how GMass handles deliverability, scheduling, and tracking — all within the familiar Gmail interface , cherry over the ice cream😍
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Box Boys
January 20, 2026
If you’re a business owner or marketer looking for a powerful tool to streamline your email campaigns, GMass is an absolute must-have. This browser extension integrates seamlessly with Gmail, turning your inbox into a robust email marketing machine. From the moment I started using GMass, I was impressed. The setup was quick and intuitive — no complicated onboarding or confusing menus. With just a few clicks, I was able to send personalized mass emails to my contact list, schedule follow-ups, and track opens and clicks with detailed analytics. The support and documentation are also excellent — whenever I had questions, answers were easy to find. Overall, GMass has helped boost my outreach efficiency and improve engagement rates. It’s reliable, feature-rich, and genuinely makes email marketing easier and more effective. Highly recommended!
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Dana Willbanks
January 22, 2026
We had to send a press release ASAP to a large number of recipients, and it was super easy to install the GMass extension and hit send! The report feature is amazing. We can see opens/clicks/bounces, which will help us for this release and any we have moving forward.
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Santiago Castelnoble
December 16, 2025
What I like most about GMass is how powerful it is while still being simple. Setting up campaigns, tracking opens, and automating follow-ups is straightforward, even for non-technical users. It’s an essential tool for anyone doing cold outreach or email marketing through Gmail.
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Trung Cao
February 3, 2026
It has been great. I was afraid something might go wrong, but everything went smoothly
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Reshma Murali
December 10, 2025
I have been using GMass for one month, and it has completely streamlined my email outreach workflow. The tool provides accurate tracking of bounce rates, open rates, and unsubscribes, which helps in making data-driven decisions. The real-time tracking dashboard is easy to understand, and scheduling or sending emails to large lists happens smoothly in just one click. GMass also handles deliverability well, and the overall experience has been reliable and efficient. Perfect for anyone who wants simple yet powerful email automation inside Gmail.
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