We can’t automate everything, but there are certainly tasks in many areas that we can and should automate. After performing dozens of audits in the last few years, I came up with the idea to build this automated Google Analytics audit tool.

Many companies start their data analysis and make important business decisions with the lack of a proper setup. You can imagine the hours wasted and negative impact on their businesses.

Perform your first Google Analytics setup check and you will notice checks in the Google Analytics audit report, each with a “PASS” or “FAIL” and a total score. Included are checks for:

-Lowercase Issues
-Query Parameter Fragmentation
-Personally Identifiable Information Being Captured
-Event Tracking
-Campaign / UTM Parameter Issues
-Google Ads Linking
-500 Hits Per Session Limit
-10 Million Hits Per Month Limit
-Staging/Test Traffic in Production
-Bot Identification
-Variety of E-Commerce Reports
-and Much More

The “Scorecard” sheet provides quick feedback on each of the checks and rates your overall Google Analytics setup and data with a score ranging from 0 to 100. 

The "comment" section provides more context on the checks and where/how to improve it your score.
 
This audit tool gives you the opportunity to run 5 reports for free. If you are an agency or work with multiple accounts, you can get unlimited reports for $5 USD per month. You can cancel at any time.

Once you get your score, you have two options:
1) Use the Google Analytics audit tool as a guide to check and improve your GA setup
2) Hire me for a professional, in-depth Google Analytics clean-up and learn a ton at the same time

I hope this description and tool are a great help in your Analytics journey! How can I further improve this Google Analytics audit tool and report for you? I am happy to hear your comments.

Note: The audit tool only runs reports for GA3 (Universal Analytics). I will add GA4 when it is fully built out.