Gorilla ROI pulls your e-commerce store data directly into a spreadsheet. Merging multi-channel sales takes hours of manual work. You download reports. You copy paste rows. You try to match date ranges. Gorilla ROI eliminates CSV downloads and cross-channel reporting fatigue. You get automation, speed, and simplicity. How It Works The add-on connects to Amazon Seller Central, Amazon Advertising, Shopify, and Walmart Seller Center using official APIs. It features a point-and-click sidebar to easily create queries. You select the metric. You select the date range. You hit a button. These queries bulk load your data instantly into Google Sheets™. Your spreadsheet becomes your central reporting system without the need for complex external dashboards. You skip the learning curve of a new software tool. What You Can Sync ➤ Order-level sales and SKU performance. Track units sold today versus last week. ➤ Inventory counts, restock alerts, and aging data. Know exactly when to reorder goods. ➤ Advertising campaigns, ad groups, and keyword metrics. Monitor spend and ACOS per product. ➤ Fees, settlements, and profitability reports. Calculate true profit after all platform charges. Advanced Custom Formulas For users needing extreme flexibility, the app includes hundreds of custom Google Sheets™ functions specifically built for the marketplace. You can type functions directly into a cell to pull exact data points. Enter a formula like GORILLA_SALESTOTAL() to see revenue for a specific product. This allows you to build highly tailored profit and loss statements. You dictate the exact layout of your financial models. Built Specifically for E-commerce Data Gorilla ROI is a dedicated e-commerce data connector. It is not a generic automation tool. It is not a broad marketing connector. Data is pulled directly from the platform and loaded into structured tables. The add-on supports automatic scheduled refreshes. Your sales numbers stay current while you sleep. Your team stops arguing about which spreadsheet has the right numbers.