InstaRank for Google Sheets™ is the most powerful programmatic SEO content generation platform built directly into your spreadsheet. Generate hundreds of SEO-optimized pages, AI images, and multi-language content at scale — all from Google Sheets™.

Built for SEO professionals, agencies, and content teams who need to produce programmatic pages efficiently with brand-consistent, high-quality output.

KEY FEATURES:

AI-Powered Content Generation

Use =INSTARANK("your prompt") to generate AI content in any cell — just like a formula
5 AI Providers: OpenAI GPT-4o, Anthropic Claude, Google Gemini, Groq (Llama 3), and DeepSeek
Bring your own API keys — no usage limits, no per-query charges from InstaRank
Automatic provider fallback: if one fails, it seamlessly switches to your backup
Smart provider selection: optimize for speed (Groq), quality (Claude/GPT-4o), or cost (DeepSeek)
Batch process formulas across selections, ranges, or entire sheets in one click
AI Image Generation

Generate unique images with DALL-E 3 directly in your spreadsheet
Context-aware: creates images based on your row data (e.g., "lawyer in London" generates a relevant professional photo)
Multiple styles: photo, illustration, 3D render, digital art
HD quality options with custom sizes
Inline cost estimates before generation
Free stock images via Pexels and Pixabay integration — no image costs required
Programmatic SEO Engine

Pillar-Based Architecture: two-phase generation separates your data structure from SEO content for cleaner, more scalable datasets
Pre-Built Templates: Local business (city pages, specialties), e-commerce (product pages, variations), content sites (articles, location-based), and B2B/SaaS (comparison pages)
Smart Column Generation: AI creates semantic column names (page_title, meta_description, h1_heading, feature_benefits) — not generic "Column 1, Column 2"
Body content focus: automatically excludes headers, footers, and site-wide elements
Knowledge Base Integration

Link sheets to your InstaRank projects with Knowledge Base configured
AI automatically injects your brand context, tone, and guidelines into every generation
Ensures all content stays aligned with your existing materials and brand voice
Multi-Language Content (25+ Languages)

Auto-detects language column patterns (Title_EN, Title_ES, Title_FR)
Generates content in multiple languages for the same page in a single pass
WordPress WPML/Polylang ready with translation link metadata
Supports English, Spanish, French, German, Chinese, Japanese, Arabic, Portuguese, and 17+ more
Drip Publishing & Scheduling

Schedule content publication over days, weeks, or months to avoid SEO penalties
Configurable intervals: hourly, daily, weekly, monthly, or custom
Batch publishing: define pages per batch (e.g., 5 pages/day over 20 days)
Visual schedule preview before committing
Skip weekends option for business-hours publishing
Smart recommendations based on your total page count
Preview Before You Commit

Sample 5-10 rows before running a full generation
See actual costs, token usage, and generation time
Approve sample quality before processing hundreds of rows
Generation History & Cloud Backup

Every generation saved to the cloud automatically
Full restore: rebuild any past dataset in your current sheet with formatting
View details: headers, prompts, sample data from any past generation
Never lose work — even if the original sheet is deleted
FORMULA REFERENCE:
=INSTARANK("Write a meta description about " & B2)
=INSTARANK("Translate to Spanish: " & C2, "openai", "gpt-4o")
=INSTARANK("Summarize: " & A2, "claude", "claude-opus-4-5")
=INSTARANK("Write description", "openai", "gpt-4o", "project-id")

Cell references auto-increment when filled down or across
Supports absolute ($A$1) and relative (A1) references
Optional Knowledge Base context per formula
Backward compatible with legacy =IR() and =AI() syntax
PERFECT FOR:

SEO agencies generating hundreds of programmatic pages at scale
E-commerce stores building product catalogs with AI descriptions and images
Local businesses creating city/service landing pages
Content teams producing multi-language websites
Marketing professionals managing bulk SEO metadata
Anyone who needs AI-powered spreadsheet automation with multiple providers
HOW IT WORKS:

Install the add-on from Google Workspace Marketplace
Connect your InstaRank account (zero-click Google SSO — no extra signup)
Choose a template or start from scratch
Generate your pillar data structure (AI-generated, manual, or imported)
Generate SEO content, images, and translations in bulk
Link to your InstaRank project and publish with drip scheduling
Or simply use =INSTARANK("your prompt") in any cell for instant AI responses.

AI PROVIDERS SUPPORTED:

OpenAI: GPT-4o, GPT-4o-mini, GPT-4 Turbo, o3, o4
Anthropic: Claude Opus 4.5, Claude Sonnet 4, Claude Haiku
Google: Gemini 3 Pro, Gemini 2.5 Flash, Gemini 2.5 Pro, Gemini 1.5
Groq: Llama 3.3 70B, DeepSeek R1, Gemma 2
DeepSeek: DeepSeek Chat, DeepSeek Reasoner
PRICING:
Free tier available. Pro and Agency plans for scaling to thousands of pages. Bring your own API keys to unlock unlimited generation with any plan.

SUPPORT:
Website: https://app.instarank.com
Help: Available directly in the add-on

Disclaimer: This add-on is developed by InstaRank and is not affiliated with Google LLC. Google Sheets™ and Google Workspace™ are trademarks of Google LLC.