Calculate SaaS metrics from subscription data: MRR, New MRR, Expansion, Contraction, Churn, LTV (Lifetime Value), ARPU (Average Revenue Per User)
The app calculates well-known SaaS metrics from your subscriptions data.
Prepare your data in a recognized format. Include Customer ID, start date, end date and monthly value of subscriptions. Once you have it ready you can calculate SaaS-related subscriptions based on it.
With Probe we show you:
* New MRR - how much MRR is from new customers on a given month
* Expansion - how much MRR was added from existing customers
* Contract - how much MRR was lost due to downgrades (but not including churn)
* Churn - how much MRR was lost due to churn - customer completely resigning from all your services
* Lifetime Value - what is the average amount of money the customer will pay you throughout their lifetime
* Average Revenue Per User - how much MRR, on average, you get from a single customer