The app calculates well-known SaaS metrics from your subscriptions data.

Prepare your data in a recognized format. Include Customer ID, start date, end date and monthly value of subscriptions. Once you have it ready you can calculate SaaS-related subscriptions based on it.

With Probe we show you:
 * New MRR - how much MRR is from new customers on a given month
 * Expansion - how much MRR was added from existing customers
 * Contract - how much MRR was lost due to downgrades (but not including churn)
 * Churn - how much MRR was lost due to churn - customer completely resigning from all your services
 * Lifetime Value - what is the average amount of money the customer will pay you throughout their lifetime
 * Average Revenue Per User - how much MRR, on average, you get from a single customer

NEW! You can also understand how your product adoption changes over time with Churn Cohort Analysis.