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Text classification and sentiment analysis in bulk. Sort survey responses, reviews, feedback, support tickets and leads into your own categories, tag them, or score them.
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Listing updated:October 20, 2026
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Overview
Rowmotive reads the text in your sheet and answers the same question for every row. Each answer goes into a new column next to your data: one of your own categories, a yes or no, or a score on your scale. Use it for text classification, sentiment analysis, tagging and scoring across thousands of rows, then filter, count and chart the results like any other column.

What people use it for:

- Survey and Google Forms responses: sort open-ended answers into themes such as Pricing, Onboarding or Feature request, and add the sentiment of each answer.
- Customer reviews and feedback: tag the topic, label the sentiment as Positive, Neutral or Negative, and flag the ones that need a reply.
- Support tickets and emails: classify each ticket as a bug, billing question or how-to, and score its urgency from 1 to 4.
- Leads and sign-ups: check whether each lead fits your ideal customer, and score it from 1 to 5 against your own criteria.
- App store reviews and social comments: find complaints, feature requests and praise, and flag spam or off-topic comments.
- Interview notes and research data: code qualitative answers against your codebook.
- Job listings, product catalogs and any other list: check each row against a written rule, such as "allows fully remote work" or "mentions a price".

How it works:

1. Open Rowmotive from the Extensions menu and allow it to use your spreadsheet.
2. Describe the column you want in plain words, such as "Is the customer asking for a refund?", or let Rowmotive read your columns and suggest AI columns that fit your data, such as Topic, Sentiment or Needs a reply. Rowmotive answers the first rows right away so you can check the answers, and you can edit any AI column later.
3. Click Fill. Rowmotive answers every remaining row, up to 10,000 rows per sheet, and shows its progress.
4. Answers Rowmotive is unsure about are highlighted, so you know which rows to check.

Why Rowmotive:

- Every answer is one of your categories, a yes or no, or a score. There is no free text to clean up afterward, so the results are ready to count.
- The same question is applied the same way to every row, which a chat assistant working one request at a time does not do.
- No prompts or formulas to write, and no API key to manage.
- Run several AI columns on the same sheet.
- Simple pricing: 1,000 free answers every month, no card needed. Starter is $9 a month for 100,000 answers, and Pro is $29 a month for 500,000. One answer is one AI column on one row.
- Private by design: Rowmotive reads only the spreadsheets you allow it to use, and the AI providers it uses do not train models on your data.

Your Rowmotive account also works on rowmotive.com, where you can upload Excel and CSV files.
Additional information
PricingFree of charge with paid features
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Rowmotive: AI Text Classifier & Sentiment Analysis will ask for the permissions shown below. Learn more
Rowmotive: AI Text Classifier & Sentiment Analysis will need access to your Google account
This will allow Rowmotive: AI Text Classifier & Sentiment Analysis to :
View and manage spreadsheets that this application has been installed in
See, edit, create, and delete only the specific Google Drive files you use with this app
Display and run third-party web content in prompts and sidebars inside Google applications
See your primary Google Account email address
See your personal info, including any personal info you've made publicly available
Associate you with your personal info on Google
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Ronen Cohen
October 20, 2026
helpful in organizing a large crm spreadsheet, works well
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Maya Grossman
October 20, 2026
Great extension for Google Sheets! It lets you organize thousands of rows of customer feedback and comments.
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