Your Amazon data. Your spreadsheet. Alive.

Your Amazon sales, inventory, PPC and financials, automatically updated in Google Sheets™. Build your P&L, restock planner or client report once - then open it to the latest numbers. No downloading Seller Central reports, no pasting, no fixing the formulas the paste just broke. One formula returns a whole table. Your spreadsheet, your formulas, your way of running the business.

BUILD ONCE. KEEP USING IT.

• Weekly reporting: open your sheet, the numbers are already there.
• Restock planning: stock levels and inbound shipments alongside your own order formulas.
• Month end: your P&L or client report refreshes itself - review, don't assemble.
• PPC review: campaigns, search terms and product-level TACoS in flat tables your formulas can chew on.

FRESH DATA ON EVERY PLAN

New data is ready in SellerDragon within minutes of Amazon releasing it, and your sheet picks it up on its hourly refresh - once per hour is Google's limit for add-on triggers, not ours. No artificial delays, no slower data tiers.

ONE FORMULA, A WHOLE TABLE

=DRAGON_SALES_TOTALS("YourStore",,,,"10 days")

Daily sales by product, returned as a complete table your own formulas can reference. 43 functions cover the account:

• Sales and orders: sales, units, order items, returns and account performance.
• Inventory: stock history, inbound FBA shipments, restock recommendations and stranded stock.
• Advertising: campaigns, ad groups, search terms, keywords, targets and product-level TACoS.
• Listings and search: catalog attributes, listing issues, keyword rankings, BSR history and Search Query Performance.
• Finances: financial events, fees, settlements, payouts and reimbursements.

Choose filters, periods, grouping and columns to get the data in the shape you need.

BUILD FORMULAS WITHOUT MEMORIZING THEM

Open Formula Builder from the SellerDragon menu, choose a function and your settings, and the formula builds itself. The Formulas tab finds and manages every report in your workbook, and =DRAGON_HELP() puts the full reference inside your sheet.

ONE ACCOUNT, THREE WAYS TO WORK

Every plan includes this add-on, the SellerDragon dashboard and MCP access for Claude, ChatGPT or any MCP-capable AI assistant. Build reports in Google Sheets™, manage your store in the dashboard, investigate your account and instruct changes through your AI.

The Google Sheets™ add-on is read-only: it retrieves data but never submits changes to Amazon - a shared spreadsheet can't touch your account. PPC changes through the dashboard or MCP require Growth or higher.

YOUR DATA STAYS YOURS

Each seller account is stored in a separate database. Your account data is never pooled, benchmarked or resold. Buyer personal information is never stored.

GET STARTED

Requires a paid SellerDragon subscription, a Google™ account and a connected Amazon Seller Central account.

In Google Sheets™, open Extensions → SellerDragon → Connect Account, then use Formula Builder to create your first report. Report availability depends on your connected account's permissions and Amazon's reporting schedules.

SellerDragon connects through the Amazon Selling Partner API and Amazon Ads API. Not affiliated with, endorsed by or sponsored by Amazon or Google.

Google Sheets™ and Google™ are trademarks of Google LLC. Amazon, Seller Central and FBA are trademarks of Amazon.com, Inc. or its affiliates.