Sheets to Social
The most efficient Instagram posting tool for Google Sheets™.

Schedule and publish personalised Instagram posts and stories directly from your Google Sheets™ to your Instagram business accounts.
Track publishing status, scheduled times, and published post URLs in real time from your spreadsheet.

Sheets to Social uses the official Instagram API, ensuring reliable delivery and full compliance with Instagram’s posting guidelines.

With Sheets to Social, you can:
• Organise your content calendar
• Manage post descriptions, media URLs, scheduling times, and accounts
• Publish both Instagram posts and stories
• Segment your strategy and schedule follow-up posts
• Handle batch posting with ease

Getting Started
• Install the Sheets to Social add-on
• Sign up to the Sheets to Social web app and connect your Instagram Business accounts
• Use our Instagram template to generate a sheet with all the necessary columns (we’ll auto-import your connected accounts)
• Fill in post descriptions, media URLs (public image links), and select your Instagram accounts
• Click “Schedule Posts” to publish or schedule your content in one go
• Track publishing status and view published URLs live in your sheet

Use Cases
Whether you're a solo creator or managing dozens of clients, Sheets to Social makes Instagram content easy to handle.

✅ Content Marketing – Plan and post consistently
✅ Social Media Agencies – Manage client accounts from one place
✅ E-commerce – Promote products with scheduled posts
✅ Personal Branding – Stay visible with planned content
✅ Event Promotion – Schedule posts and story updates
✅ Education – Share tips and info regularly
✅ Influencer Management – Coordinate brand collabs
✅ Real Estate – Post property showcases and updates
✅ Food & Hospitality – Share specials, menus, behind-the-scenes
✅ Fitness & Wellness – Post workouts, tips, progress
✅ Travel & Tourism – Highlight destinations
✅ Non-profits – Run awareness and donation campaigns
✅ Retail – Launch seasonal promos
✅ Creative Pros – Show off your portfolio and process

Main Features & Benefits

✏️ Content Management
• Create Instagram posts/stories from Google Sheets™
• Handle single images, carousels (multiple images/videos), and videos
• Use media URLs from Google Drive™, Dropbox, or any URL
• Schedule for optimal times
• Manage multiple Instagram business accounts from one sheet

🚀 Publishing
• Batch publish multiple posts with one click
• Schedule for future times with precision
• Real-time publishing statuses: Processing, Scheduled, Success, or error details
• Automatic permalink generation
• Publish carousel posts and Instagram stories

🗂️ Organisation
• Pre-built template with all the necessary columns
• Dropdown for connected Instagram accounts
• Conditional formatting for visual status cues:
✅ Green = Success
🟡 Yellow = Scheduled
❌ Red = Error
• Real-time updates and progress tracking
• Helpful error messages for debugging

The Sheets to Social Advantage
✅ Official Instagram API = Reliability + Compliance
✅ Use what you know – Google Sheets™ for all content planning
✅ Multi-account management
✅ Live tracking of post status and links
✅ Batch posting with one click
✅ Story and carousel support
✅ Full scheduling control
✅ Built for professionals – creators, marketers, and agencies

Transform your Instagram strategy with the simplicity of Google Sheets™ and the power of professional-grade Instagram publishing.

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