"Customer relationship management" (CRM) only scratches the surface of Simpleview's web-based destination management system that combines meetings sales, industry partner management, consumer marketing, forecasting, business analysis, reporting and more. We created the system specifically for travel and tourism - Advised by DMO professionals and based on the way DMOs work - To improve every aspect of destination sales, marketing and reporting through: - Sharing information within the DMO and with industry partners and stakeholders - Making it easy to access and filter information for reports and forecasting - Building in simple tools for communications, workflow and productivity Easy to use interface to attach email content to CRM contacts.