Easily sync your data to Google Sheets™ and Google Slides™. Seamlessly create document templates with your data to streamline report creation.
Listing updated:March 20, 2023
Works with:
15K+
Overview
Sparrow is the easiest way to access your marketing and sales performance data directly inside Google Workspace™. Simply connect your different data sources to the Sparrow platform and quickly access the metrics available directly from the sidebar inside Google Workspace™. You can view the performance of all your accounts, insert data directly into Google Slides™, Google Sheets™, and Google Docs™, and create templates with your documents to streamline report creation for different marketing and sales accounts. 

No more switching between different digital marketing and sales platforms to keep track of your analytics and growth, with Sparrow you can connect your accounts as data sources to easily access your data while doing anything in Google Workspace™. Open up your client’s metrics while writing an email in Gmail™, sync performance data to Google Sheets™, or create performance report templates with Google Slides™, it’s all possible with the Sparrow data connector add-on. 

**Sparrow is completely free for up to 3 data sources**

Sparrow currently supports 11 different Social Media, Email Marketing, Online Ad, and Web Analytics platforms:
- Facebook
- Instagram
- Twitter
- LinkedIn
- YouTube™
- Facebook Ads
- Google Ads™
- Mailchimp
- Active Campaign
- Constant Contact
- Google Analytics™

The Sparrow add-on allows you to insert your data directly into Google Sheets™, Google Slides™, and Google Docs™. Sparrow allows you to refresh and create templates in Google Sheets™ and Google Slides™. 

Additional information
PricingFree of charge with paid features
Privacy policy
Terms of service
Sparrow will ask for the permissions shown below. Learn more
Sparrow will need access to your Google account
This will allow Sparrow to :
View and manage documents that this application has been installed in
See, edit, create, and delete all of your Google Drive files
See, edit, create, and delete only the specific Google Drive files you use with this app
See, edit, create, and delete all your Google Slides presentations
View and manage the Google Slides presentations that this application is installed in
See, edit, create, and delete all your Google Sheets spreadsheets
View and manage spreadsheets that this application has been installed in
Run as a Gmail add-on
Run as a Calendar add-on
Display and run third-party web content in prompts and sidebars inside Google applications
Connect to an external service
Allow this application to run when you are not present
View your country, language, and timezone
See your primary Google Account email address
See your personal info, including any personal info you've made publicly available
Reviews
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Angela Hebert
August 20, 2023
I hate to leave this review because there has been a lot of promise but unfortunately, there are some major issues with Sparrow, specifically as it pertains to creating tables in Google Sheets for post data [LinkedIn, Facebook, & Instagram - X (Twitter) doesn't work at all]. It may be a simple fix but I've messaged support for 3 weeks and haven't received a response. When trying to create a report in the app, I keep receiving a "report creation failed" error. The roadmap items scheduled for Q2 2023 are still listed as "up next" so I'm not sure at this point if anyone is still working on the app or not. My primary reason for leaving the review is so that others are aware of this if they do decide to subscribe to the platform.
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Isak Vidinghoff
December 8, 2022
I've been using Sparrow for a while now, and it's definitely made my work easier and more efficient. It's easy to use and navigate, making it simple to create detailed charts quickly. The data visualization tools are great for helping me to understand the bigger picture of my data. I also appreciate the customer service - they always respond promptly and have been very helpful with any questions I had. Overall, I'm very satisfied with app.
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Chris “Journeyman” Scott
October 4, 2022
More potential then Supermetrics or 2 Minute Reports I full stacked this. Sparrow Charts is basically 3 products for the cost of one. 1. You have a google sheet add on that pull data from multiple platforms, like Google Analytics, Google Ads, Facebook Ads and more. 2. You have a dashboard tool similar to Oviond, Whatagraph, and Google Data Studio. 3. You have a reporting tool. Which in a very unique way taps into Google Slides, Google Sheets, and soon to be Data Studio. Unlike most reporting tools that have premade reports (SparrowChart does too) you can create reports by uniquely mapping data where you want in Slides or sheets. Took me a minute to see how powerful this is. The updates have been numerous, the ui, really really good, and the roadmap attainable. They are bringing in a 3rd party integrator soon, which will really turn up the potential. The full stack price is a steal. Highly recommended.
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Kevin Mk
November 17, 2022
I've been always looking for new ways to monitor and report how my campaigns are performing. Not anymore! I am so happy that I now have access to Sparrow Charts. It has really streamlined my process of monitoring and reporting my campaigns. It's so much better than trying to keep up with numbers in excel because the charts on the dashboard make it easy for me to pick out key metrics... Great product and awesome Founder! He's been very helpful throughout.
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Nicolas Barone
March 22, 2022
Sparrow Charts has really helped me understand trends across my different social media and email marketing channels. It's frustrating to have to switch between each to try and get an overall understanding on our marketing performance and conversion. Sparrow is not only great for understanding but presenting those results in easy to use charts for power points. Great product so far!
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mwl esthmear
August 13, 2023
esthmearmwl
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Wildlife Nusantara
March 22, 2022
Visually cool!! As nonprofit organization, Sparrow helping us to monitor and reporting our campaign in social media. Looking forward for Sparrow and Google Data Studio.
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Gautam Madaan
November 22, 2021
I was looking for something to monitor 1/2 social media accounts. The add-on and the website access were definitely a bargain. I was surprised I got access to some dashboards with the free plan. Got a lot of value out of it and will continue to use it for reporting and tracking. Highly recommend.
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Aleksandar Petkovic
December 17, 2021
Unable to connect with Facebook for more than 30 minutes with silly "Ooops, something is wrong". Chat support does not work. I am confused and keep my fingersmy data are safe .
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zera lore
November 14, 2021
The charts on the dashboard are unique, and I have never seen a tool that lets me see my client data while I am in calendar or mail. Please add report templates thanks!
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