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Easily sync your data to Google Sheets™ and Google Slides™. Seamlessly create document templates with your data to streamline report creation.
Listing updated:June 16, 2022
Works with:
2,455
Overview
Sparrow is the easiest way to access your marketing and sales performance data directly inside Google Workspace™. Simply connect your different data sources to the Sparrow platform and quickly access the metrics available directly from the sidebar inside Google Workspace™. You can view the performance of all your accounts, insert data directly into Google Slides™, Google Sheets™, and Google Docs™, and create templates with your documents to streamline report creation for different marketing and sales accounts. 

No more switching between different digital marketing and sales platforms to keep track of your analytics and growth, with Sparrow you can connect your accounts as data sources to easily access your data while doing anything in Google Workspace™. Open up your client’s metrics while writing an email in Gmail™, sync performance data to Google Sheets™, or create performance report templates with Google Slides™, it’s all possible with the Sparrow data connector add-on. 

**Sparrow is completely free for up to 3 data sources**

Sparrow currently supports 11 different Social Media, Email Marketing, Online Ad, and Web Analytics platforms:
- Facebook
- Instagram
- Twitter
- LinkedIn
- YouTube™
- Facebook Ads
- Google Ads™
- Mailchimp
- Active Campaign
- Constant Contact
- Google Analytics™

The Sparrow add-on allows you to insert your data directly into Google Sheets™, Google Slides™, and Google Docs™. Sparrow allows you to refresh and create templates in Google Sheets™ and Google Slides™. 

Additional information
PricingPaid with free features
Privacy policy
Terms of service
Sparrow will ask for the permissions shown below. Learn more
Sparrow will need access to your Google account
This will allow Sparrow to :
View and manage documents that this application has been installed in
See, edit, create, and delete all of your Google Drive files
See, edit, create, and delete only the specific Google Drive files you use with this app
See, edit, create, and delete all your Google Slides presentations
View and manage the Google Slides presentations that this application is installed in
See, edit, create, and delete all your Google Sheets spreadsheets
View and manage spreadsheets that this application has been installed in
Run as a Gmail add-on
Run as a Calendar add-on
Display and run third-party web content in prompts and sidebars inside Google applications
Connect to an external service
Allow this application to run when you are not present
View your country, language, and timezone
See your primary Google Account email address
See your personal info, including any personal info you've made publicly available
Reviews
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Sarah Sohn
December 19, 2021
I love being able to keep my social media metrics synced and up to date with Sparrow. Looking forward to being able to insert charts directly into Google Slides!
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Campaign YIARI
March 22, 2022
Visually cool!! As nonprofit organization, Sparrow helping us to monitor and reporting our campaign in social media. Looking forward for Sparrow and Google Data Studio.
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Nicolas Barone
March 22, 2022
Sparrow Charts has really helped me understand trends across my different social media and email marketing channels. It's frustrating to have to switch between each to try and get an overall understanding on our marketing performance and conversion. Sparrow is not only great for understanding but presenting those results in easy to use charts for power points. Great product so far!
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Devin Santamaria
May 18, 2022
Really solid so far, saves me a ton of time from checking different sources, and will become our client reporting tool once GA4 is available.
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zera lore
November 14, 2021
The charts on the dashboard are unique, and I have never seen a tool that lets me see my client data while I am in calendar or mail. Please add report templates thanks!
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Gautam Madaan
November 22, 2021
I was looking for something to monitor 1/2 social media accounts. The add-on and the website access were definitely a bargain. I was surprised I got access to some dashboards with the free plan. Got a lot of value out of it and will continue to use it for reporting and tracking. Highly recommend.
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Josh Greenwell
November 15, 2021
I was looking for a basic way to sync my Google Analytics data to a spreadsheet, and this was the easiest free solution I could find. Love that I can also just have my data available to look at from my inbox and calendar too.
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Kelly Schultze
January 14, 2022
As a sponsorship-driven NPO, we need to create well over 60 marketing reports every year that highlight the different marketing activities we've done on behalf of our sponsors. As you can imagine, creating these reports manually takes our team a lot of time. With Sparrow, we were able to significantly reduce the time it took us to create our sponsorship reports. Instead of weeks wasted copying and pasting data, we were able to create all of our reports in a matter of days. The Sparrow add-on for Google Slides made it easy for us to create a single template, and then automatically create a new presentation for each of our sponsors.
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Dillon Connolly
March 22, 2022
On-boarding of the actual sparrow software was absolutely painless and incredibly easy. The UI/UX gods are dancing! Everything was so incredibly intuitive and speedy. Software is incredibly powerful and easy to use. This extension just makes it easier to integrate into my Google products.
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Luke Moberly
May 7, 2022
Great extension!
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