Move your Facebook Ads, Google™, LinkedIn and other marketing data directly to Google Sheets™ in just a few clicks.
Listing updated:February 22, 2024
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Overview
With Supermetrics, you can automatically pull and blend data from 100+ different marketing and sales tools directly in Google Sheets™. So you can make smarter business decisions, faster.

Just choose your data sources, select the metrics and dimensions you want, and set up scheduled refreshes without ever leaving Google Sheets™.

Here’s what you can do with Supermetrics for Google Sheets™:

– Integrate marketing data from 100+ of your favorite marketing platforms, such as Facebook Ads (Meta Ads), Instagram Insights, Google Ads™, Google Analytics™, LinkedIn Ads, TikTok Ads, Microsoft Advertising, JSON/CSV/XML*, and many more
– Get any metrics & dimensions you need — you’ll even find some that aren’t available in native platforms
– Work with clean and unsampled data that’s ready for analysis and reporting
– Build custom reports and dashboards and get them delivered directly to your inbox
– Set monthly, weekly, daily, or hourly refreshes and automate your marketing reporting
– Access 30+ free Google Sheets™ reports from our template gallery
– Remove the need to manually copy&paste data and spend your valuable time on analyzing data rather than moving it
– Use ChatGPT (Open AI) to automatically analyze your marketing results for you

Try Supermetrics for free with a 14-day free trial. No credit card required.

We support all major social media, SEM, PPC, SEO, organic social, social advertising, display advertising, performance marketing, web analytics, ecommerce, and payment platforms. For a full list of available data sources, visit our website at https://supermetrics.com/connectors

Getting your digital marketing data into Google Sheets™ is easy with Supermetrics. Once the data is imported via our API connector you can do anything from cross-channel reporting and ad-hoc analysis to data visualizations and funnel attribution models.

To help you get started, watch this short video at https://www.youtube.com/watch?v=z6m-exPLVco

In addition, feel free to visit our support forum for tutorials, guides, and FAQs at https://support.supermetrics.com/support/solutions/19000097124

*Our custom JSON/CSV/XML connector enables you to import data from any data source that supports JSON, CSV or XML data outputs via API.
Additional information
PricingFree of charge trial
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Supermetrics will ask for the permissions shown below. Learn more
Supermetrics will need access to your Google account
This will allow Supermetrics to :
See, edit, create, and delete all your Google Sheets spreadsheets
Connect to an external service
Allow this application to run when you are not present
View and manage data associated with the application
See your primary Google Account email address
See your personal info, including any personal info you've made publicly available
Reviews
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Steve Lamb
February 20, 2024
Love this app. It's saved multiple hours each week in pulling reports so now the team can be focused on analysis instead of the pulling of data.
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Corey Swink
March 27, 2023
Supermetrics for Google Sheets has proven to be an invaluable tool amidst the recent explosion of data-driven marketing strategies in 2023. With the growing importance of integrating multiple data sources for a holistic marketing approach, Supermetrics streamlines the process by connecting and automating data transfers from various platforms directly into Google Sheets. The latest update has greatly improved the user experience, making it easier than ever to create customizable, visually appealing reports & dashboards. While competitors struggle to adapt to the ever-changing marketing technology landscape, Supermetrics remains at the forefront, delivering efficient and effective data analytics solutions for businesses of all sizes.
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sebastian
February 26, 2024
Do it, love it.
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Josh Summerhays
June 9, 2023
Of all the tools in our tech stack, this one gets possible the most work. Our team relies on it for a huge variety of reports, alerts, automation, and other functions.
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Melissa Roy
October 4, 2023
Free trial ended too quickly
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Stuart Hackett
January 26, 2023
An essential tool for marketers who don't have time to build and manage their own API pulls. The Google Sheets plugin is the go to - pull data, smash it together in Google Sheets and output to Google Looker Studio. First class after sales service and a constantly expanding list of available connectors.
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Kristina Knut
September 6, 2023
An essential tool for marketers!
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Maximilian Renoth
April 21, 2023
Were once a happy customer, but having a cancellation button with no functionality ended up us not having canceled "on time". Despite the fact that this very button shouldn't be there since Aug 2022.. very sad.
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Adi Idov
August 6, 2023
Supermetrics for Google Sheets is an invaluable tool
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Ryan Miller
January 31, 2024
If you do digital marketing you need Supermetrics.
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