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Supermetrics is the easiest way to move your marketing data into Google Sheets. In fact, over half a million marketers use Supermetrics and it’s the #1 marketing add-on for Google Sheets.
Listing updated:January 20, 2022
Works with:
Just choose your data sources, select the metrics and dimensions you want, and set up scheduled refreshes without ever leaving Google Sheets. We support dozens of SEM, PPC, SEO, social and display advertising, performance marketing, web analytics, ecommerce, and payment platforms.

Here’s what you can do with Supermetrics for Google Sheets:

– Connect to 80+ of your favorite marketing platforms, such as Facebook Ads, Instagram Insights, Google Ads, Google Analytics, and many more
– Get any metrics & dimensions you need — you’ll even find some that aren’t available in native platforms
– Work with clean and unsampled data that’s ready for analysis and reporting
– Build custom reports and dashboards and get them delivered directly to your inbox
– Set monthly, weekly, daily, or hourly refreshes and automate your marketing reporting
– Access 30+ free Google Sheets reports from our template gallery
– Escape copy/paste hell and spend your valuable time on analyzing data rather than collecting it

Try Supermetrics for free with a 14-day free trial. No credit card required.

Supermetrics connects with the following platforms:
– Adform
– Adobe Analytics
– AdRoll
– Ahrefs
– Apple App Store / iTunes
– Apple Search Ads
– Bing Services
– Bing Webmaster Tools
– CallRail
– Criteo
– Databases including MySQL, MariaDB, Oracle, PostgreSQL, SQL Server, Amazon Redshift
– Facebook Ads
– Facebook Audience Network
– Facebook Insights
– Facebook Public Data
– Google Ad Manager
– Google Ads
– Google AdSense
– Google Analytics
– Google BigQuery
– Google Campaign Manager
– Google Display & Video 360
– Google My Business
– Google Search Ads 360
– Google Search Console
– Google Sheets (easily move data from one sheet to another)
– Google Trends
– HubSpot
– Instagram Insights
– Instagram Public Data
– Klaviyo
– LinkedIn Ads
– LinkedIn Company Pages
– Mailchimp
– Microsoft Advertising
– Moz
– Netvisor
– Optimizely
– Outbrain Amplify
– Pinterest Ads
– Pinterest Organic
– Pinterest Public Data
– Quora Ads
– Reddit Public Data
– Salesforce
– Searchmetrics
– SEMrush Analytics
– SEMrush Projects
– Shopify
– Snapchat Marketing
– Snowflake
– StackAdapt
– Stripe
– Taboola
– TikTok Ads
– Tumblr Public Data
– Twitter Ads
– Twitter Premium
– Twitter Public Data
– Verizon Media DSP
– Verizon Media Native Ads
– Vimeo Public Data
– VKontakte Public Data
– Yandex.Direct
– Yandex.Metrica
– YouTube

Getting your digital marketing data into Google Sheets is easy with Supermetrics. Once it’s there via our API connector you can do all sorts of cool things from cross-channel reporting and ad-hoc analysis to data visualizations and funnel attribution models. The possibilities are limitless and if you like tools such as Adveronix, Zoho and Analytics Canvas then you’ll love Supermetrics.

To help you get started, visit our support forum for tutorials, guides, and FAQs at
Additional information
PricingPaid with a free trial
Privacy policy
Terms of service
Supermetrics will ask for the permissions shown below. Learn more
Supermetrics will need access to your Google account
This will allow Supermetrics to :
See, edit, create, and delete all your Google Sheets spreadsheets
Connect to an external service
Allow this application to run when you are not present
View and manage data associated with the application
See your primary Google Account email address
See your personal info, including any personal info you've made publicly available
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A User of Supermetrics
April 17, 2015
Hands down the best product to use in a PPC/SEO agency. I'm able to pull in data every day to get a quick glance of how my campaigns are performing on a daily, weekly, and monthly basis. I only wish that Google Sheets was more advanced so the I could format reports better to be sent directly to clients. One of the best apps I use.
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A User of Supermetrics
April 19, 2017
You can do things the developer would otherwise need days, weeks to implement it into your software. I have had some problems when Google sheet was overstuffed with formulas and affected the refresh, but The Guys from SM really struggled to solve my problem. And they have helped me a lot. SO really do not hesitate to try it, you are in very good hands!
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A User of Supermetrics
March 25, 2016
This add-on made my life much easier. I save a lot of time during my analysis because it's very easy to use and has great flexibility. Getting your data out of Google Analytics is very easy this way.
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A User of Supermetrics
June 6, 2016
Best way to keep track of budget and analysis for several clients or managed brands! Don't do digital acquisition without it!
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A User of Supermetrics
July 13, 2015
This thing is the real deal. If you like the Google Analytics Spreadsheet add-on, you'll love this. Even easier to use. Thanks so much for making this.
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A User of Supermetrics
March 24, 2014
This is INSANELY great! Amazing..... Not only it'a a great idea, but also it works flawlessly. Easy to use, super recomended
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A User of Supermetrics
April 26, 2019
Supermetrics is the best! Has made my life so much easier and customer support is very helpful and prompt. Thanks for a great product!
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Ross Curtis
April 25, 2014
Really, very excellent. This tool allowed me to easily leverage the power of Google Analytics via its API rather than using the awkward and slow interface. Being able to aggregate other data source such as Twitter, or webmaster tools is the icing on the cake.
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Ryan Wilson
August 28, 2015
Very powerful tool. It's great for my Google Analytics, Adwords and Bing Ads reporting.
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A User of Supermetrics
December 7, 2018
The tool itself is very good, but the level of Google Drive permissions it requests makes me feel uneasy to the point where I created a new Google account just to use the tool.
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