Every time you schedule a meeting using the Sustainably Run Meetings Gmail Add-in, the meeting will become a Sustainably Run Meeting. When you invite attendees to a Sustainably Run Meeting then each attendee will have a tree planted in a developing country, to help offset the environmental impact of your business. Each attendee will receive a customized email, with a link to their own Sustainably Run Meetings certificate, showing them how they have helped contribute to environmental sustainability and its importance. The meeting attendee can share their certificate straight from the website through major social channels, creating positive noise about your Corporate Social Responsibility (CSR).