Wize Snaps reads how each person on your lead list makes decisions, then rewrites what you were about to send them so it lands with that person.

Give it a name and role, plus something the person has actually written, like their LinkedIn About section or a recent post. Add your own notes if you have them, such as what they pushed back on in the last call. Wize Snaps returns their decision profile, a secondary profile, a confidence level and a plain-English summary of how they weigh a decision. Put a draft message in the next column and it tells you what works for that person and what's likely to put them off, then rewrites it.

There are seven decision profiles: Achiever, Guardian, Collaborator, Visionary, Analyzer, Deliverer and Explorer. They're grounded in Dr Juliet Bourke's research on decision lenses. A profile describes how someone approaches a decision.

Getting started
Open any sheet and go to Extensions > Wize Snaps > Setup > Set up this sheet. It builds a Leads tab with the right columns and an example row. Set your API key once and it works in every sheet you open. Run Get profiles first, then Analyse drafts.

Credits
The add-on is free. Profiles and rewrites run on the Wize Snaps API, which uses credits: 1 per profile and 2 per rewrite. New accounts start with 100 free credits at snap.wizer.business. Rows that already have a result are skipped and not charged, so adding five people to a finished list costs five credits.

Good to know
Confidence depends on how much the person has written. A couple of lines of notes gives a weaker read than a full About section. Wize Snaps reads the text you give it and doesn't visit links, so paste their words rather than a LinkedIn URL.

Your API key is saved against your Google account, never in the sheet. The add-on only reads the rows you run it on, in the sheet you have open.

Made by Wizer Technologies. wizer.business