YAMM (Yet Another Mail Merge) is a mail merge for Gmail™ and Google Sheets™. It sends a personalized email to each person on a list in a Google Sheet, from your own account. Your spreadsheet then shows who opened, clicked, replied, bounced or unsubscribed, in real time.
YAMM has been installed more than 16 million times and is rated 4.7/5 by more than 18,000 users. When Google opened its add-on store in March 2014, YAMM launched there on day one.
HOW IT WORKS
1. Write your email as a draft in Gmail. Add markers such as {{First name}} where each person's details should go. Optionally add attachments.
2. List your recipients in a Google Sheet, one row per person, with a column for each marker.
3. Open YAMM from the Extensions menu of your spreadsheet and send yourself a test email.
4. Click "Send emails". Each person gets their own copy, sent from your address.
5. Track opens, clicks and replies as they appear in your spreadsheet.
6. Follow up in bulk when the time is right
DAILY LIMITS AND PLANS
➤ Free plan: up to 20 recipients a day.
➤ Paid plans: up to 400 recipients a day with a @gmail.com account, and up to 1,500 a day per user with a Google Workspace™ account.
➤ A new Google Workspace account starts with a 14-day free trial from Google and then a warm-up period. During that time, the limit is 400 recipients a day, or 100 a day when each email has its own attachment.
➤ Scheduling needs a paid plan.
➤ If your list is longer than your daily limit, YAMM automatically spreads the sending over several days.
➤ Plans and prices: https://yamm.com/pricing/
➤ How the daily limit works: https://yamm.com/help/resources/daily-quota/
WRITE AND PERSONALIZE
➤ Write your message as a normal draft, with your signature, images, spell-check, saved templates and Gmail Layouts.
➤ Personalize the subject line, body, links and images for each person. Use =HYPERLINK() and =IMAGE() in your sheet, no HTML needed.
➤ Send a different attachment to each person from Google Drive™, or several files per person. Docs, Sheets and Slides files are attached as PDFs.
➤ Write HTML and CSS directly in your draft, including media queries for mobile-friendly emails.
➤ Import names and email addresses from Google Contacts™ in one click.
➤ Add an unsubscribe link to stay compliant with CAN-SPAM and other email rules.
➤ Send yourself a test email before you send to everyone.
SEND AND FOLLOW UP
➤ Send to your whole list in one click, from your address or an alias, with personal or shared cc and bcc.
➤ Schedule a mail merge to go out later.
➤ Send a follow-up to the people who did not open your first email, to those who did not reply, to those who opened it, or to everyone. If the follow-up has the same subject as the first email, it can arrive as a reply in the same thread, so people see the full conversation.
➤ Filter or hide rows in your sheet to send to only part of your list.
➤ YAMM stops a mail merge automatically after too many bounces in a row, and warns you about addresses that bounced before.
TRACK
➤ Opens, clicks, replies, bounces and unsubscribes for each person, updated in real time in your sheet. Tracking is on every plan, Free included.
➤ Find your mail merges in your inbox with labels, or manage them with the companion Dashboard add-on in your inbox.
➤ See past campaigns in your dashboard: https://app.yamm.com
MORE
➤ Send an email when someone submits your Google Form™: to the person who answered, to your team, or both.
➤ Send one-click surveys that people answer from their inbox.
WHO USES IT
➤ Sales and recruiting: personal outreach to leads and candidates, with a simple CRM in a spreadsheet.
➤ Schools and teachers: one email per student or parent, with their own details or files.
➤ Nonprofits and associations: donor updates, member news and event invitations.
➤ PR and link building: personal pitches to journalists, bloggers and influencers.
➤ Businesses: invoices or payslips sent to each person as an attachment, payment reminders, newsletters, thank-you emails, holiday wishes and invitations to webinars, conferences, meetups and weddings.
WHY YAMM
➤ Emails are sent from your own Gmail account, which increases your chances of reaching the primary inbox.
➤ YAMM has an up to 20x open and click rate compared to traditional email solutions such as Mailchimp.
➤ You stay in the tools you already know. There is no new interface to learn and no contact list to import into another tool.
➤ Our support team is made of real people and has a 97% customer satisfaction score. Paid plans get priority support.
➤ Built by Talarian, the team behind GPT for Work, Awesome Table and Form Publisher.
HELP CENTER
➤ Guides with many examples: https://yamm.com/help/
➤ Send your first mail merge: https://yamm.com/help/usage/launch-campaign/start-mail-merge/
➤ Contact our support team: https://support.yet-another-mail-merge.com/hc/en-us/requests/new
➤ Video tutorials: https://www.youtube.com/channel/UCoC_M40gn7JsL4HBpFyZq3Q/videos?flow=list&view=0&sort=p
Talarian, the company behind YAMM, is ISO 27001 certified.
Find all the information you need about privacy, GDPR, HIPAA, our DPA and BAA here: https://yamm.com/help/resources/data-security-and-policy/
Google Workspace™, Gmail™, Google Sheets™ and Google Drive™ are trademarks of Google LLC.