Zoho Analytics is a GenAI-powered self-service BI and analytics platform that seamlessly integrates with the Google™ ecosystem. It connects with Google Sheets™, Google Ads™, Google Analytics™, BigQuery™, Google Drive™, and Google Pub/Sub™, letting users import, blend, and analyze data from across these services in real time. With its no-code data pipeline and AI-assisted insights, businesses can unify their Google™ data sources, visualize key metrics, and make data-driven decisions without IT dependency.

Integration
Zoho Analytics offers 500+ connectors including business apps, databases, cloud services, files, and web feeds. From Google Ads™, Google Analytics™, and Google Drive™ to CRMs, accounting apps, marketing apps, support tools and more, users can bring data into a single platform. It also supports databases like MySQL, SQL Server, and Oracle; cloud databases like AWS, Azure, and Google Cloud™; and cloud storage services like Google Drive™, Dropbox, and Box. With automated data sync and prebuilt dashboards, you can quickly blend data across sources to generate actionable insights.

Agentic AI
Zoho Analytics’ agentic AI capabilities simplify how users interact with their data. Integration with OpenAI's advanced large language models (LLMs) empowers users to build complex queries, define metrics and formulas, and discover relevant public datasets effortlessly. Ask Zia delivers advanced analytics like predictive analytics, diagnostic analyses, smart recommendations, and more. Users can enrich their analysis with automated insights by using our NLG-powered narration engine, Zia Insights. Users can monitor key metrics like query usage, failed query counts, storage stats, and more across Google Cloud Storage and Google Cloud SQL, helping businesses monitor adoption and optimize performance.

Data blending & pipeline
With Zoho Analytics, businesses can seamlessly blend data from multiple sources like Google Analytics™, Google Ads™, and Google Drive™ to build unified reports and visualize complete conversion funnels, from ad clicks to customer actions. Its no-code data pipeline also makes it easy to transform, enrich, and integrate data from other apps and databases. Enhanced with AI in pipeline and report auto-generation controls, users can decide which columns to analyze and refine auto-created dashboards for more accurate insights.

Data science & ML
Zoho Analytics empowers users to go beyond standard BI with its data science and machine learning (DSML) capabilities. With AutoML and Code Studio, businesses can train and deploy custom models tailored to their requirements. A robust metrics layer allows teams to define their own business metrics, ensuring consistency across reports and enabling advanced, business-specific analytics at scale.

Collaboration
Zoho Analytics fosters collaborative decision-making by enabling teams to exchange ideas through contextual comments and in-app messaging. With fine-grained permission controls, data can be securely shared both internally and externally. Dashboards can be published or embedded directly into portals, websites, and applications. To keep users connected, Zoho Analytics ensures seamless access to live, dynamic reports on the go. With native iPhone, iPad, and Android apps, teams can interact with data, explore insights, and stay updated anytime, anywhere.