Zoho Campaigns is an email marketing automation software that helps you run targeted email campaigns to nurture your subscribers and convert them into customers. Here's a list of some of our features:

➤ Splendid Campaigns - With our pre-designed, mobile-responsive templates, create professional email campaigns without needing technical knowledge. 

➤ Drip Marketing - Use an automated email series to send followup messages to your audience on time, even while you're on a vacation. Workflows will help you target the right set of subscribers and run email campaigns based on their interests.

➤ A/B Testing - Send two versions of your email to two different cohorts of your audience to see which one resonated better so you can use the winning version for the rest. 

➤ List Management - Segment your mailing lists so that you can target your recipients. Use our advanced signup forms on your website and blogs to collect subscribers interested in your brand. 

➤ Permission-based email marketing - Zoho Campaigns helps you record consent from subscribers so that you connect only with people who wish to hear from you. This helps you improve your engagement rates and perform clean email marketing.

➤ Zoho CRM Sync - Zoho Campaigns tightly integrates with Zoho CRM, and that helps you to conveniently manage all your lead/subscriber information. You can easily reach out to your prospects and customers by viewing who opened and clicked your emails right within Zoho CRM.

➤ Social Campaigns - Promote your email campaigns on social media or create specific Social Campaigns. Reach a wider audience and engage customers on Facebook, Twitter, and LinkedIn. 

➤ Real-Time Analytics - Understand your campaigns' performance with real-time analytics. Our detailed reports give you metrics such as open and click rate, unsubscribes, geo-location details and device specific information, so you can get a complete picture.  

➤ Campaign Management - Organize your campaigns and mailing lists using specific folders, and save images and newsletter templates in the 'Library' for easy access. With 'Email Limits,' you can also set a threshold on your emails so that you don't spam your recipients. 

➤ Google Apps Integration - Bring subscribers into your mailing lists from Google Contacts by initiating a sync. Import templates from Google Drive while you create a campaign. With Google Analytics, get the complete performance report of your email campaigns and website links.