Zoho MarketingHub is a marketing automation software that helps you drive all your marketing activities from generating leads to nurturing, converting, and retaining them. Take a look at our striking features. 

<<Lead generation>>
Generating leads is the first and foremost thing for your business. Zoho MarketingHub helps you convert your website visitors into leads by hosting brilliant sign-up forms on various platforms, using smart pop-ups in your blog posts, integrating with Zoho CRM, more Zoho services and third party apps like GoToWebinar and EventBrite.

Zoho MarketingHub also provides touchpoint analyses that help you learn about the sources driving traffic to your website and thereby convert them into your leads

<<Behavioral analysis>>
Understand visitors' and leads' behavior on your website and track users' behavior inside your web app, if you have one, with our Web Assistant. This behavior tracking feature helps you plan your future engagement activities and target the right leads. 

<<Marketing planner>>
Plan budgets for your marketing activities across different channels, implement them, track the reach and measure your ROI, with our marketing planner. 

<<Journey builder>>
Based on your leads' behavior with your brand, build a journey for them throughout. From the time your visitors became your leads to nurturing them with right follow-ups, converting them and re-engaging with them, you can automate each and every process by creating a unique journey for every lead. 

<<Lead nurture>>
Reach out to your leads at the right time through engaging and automated email campaigns. Zoho MarketingHub offers engagement with other channels such as SMS, and social campaigns, webinars and more. All you have to do is nurture them with relevant content through their journey, as they convert into your customers. 

<<Lead qualification>>
Know your leads' stage in the sales funnel by qualifying them. Get insights of their engagement level with your lead nurture process, assign scores and tags to them as these will help you remove the dormant leads and only push the best leads to sales.  

<<Lead management>>
Organize your lead database with mailing lists and segment them with workflows so you can target your leads and potential customers with relevant messages.