AI for email marketing

Use AI to quickly scale your email marketing efforts to work smarter, not harder. With Gemini for Workspace, you can use Google Gemini as your research analyst, capable of helping you review large amounts of customer data stored in Google Drive. Help boost engagement by using Gemini for Workspace to assist in creating personalised email content tailored to your audience.

1. Boost engagement and conversions

Personalisation paves the path to conversions. Gemini for Workspace can help you write engaging email content for different audience segments. Tap into Gemini's ability to organise and summarise large quantities of customer data at scale, transforming information around user behaviours and preferences into customised content.

3. Save time and resources

Gemini for Workspace can help you work more efficiently, automating the tedious tasks of creating email marketing campaigns. Leverage Google Gemini as a research assistant to help you analyse large amounts of data to improve personalisation and optimise campaigns in real-time, eliminating the manual work involved. Gemini for Workspace also integrates with other third-party email marketing tools, allowing you to leverage AI's automation capabilities in existing workflows. Clean up subscriber lists, automate responses and more.

Gemini for Workspace makes it easy to kickstart your email marketing efforts. In the top-right corner, Ask Gemini in Gmail to help you by choosing from a list of existing prompts. Or create detailed prompts to segment campaigns by the audience, personalised copy and more. Take your email marketing capabilities even further by integrating Google Workspace with Salesforce or other third-party applications in the Google Workspace Marketplace.

AI prompts to boost your email marketing efforts

Draft customer acquisition communications

Let's say that you are a digital marketing manager and email is one of your company's main channels of direct communication with prospects and customers. You want help getting started with copy for a new email campaign. You open up a new Google Doc, and you prompt Gemini in Docs by selecting Help me write. You type:

Write three different email subject lines that reference [audience segment] and our [product]. Make them catchy but professional.

Generate inbound marketing campaigns

Suppose that you just launched a webpage prompting users to download an eBook. and you're now running an inbound marketing campaign. You need to nurture the leads that downloaded your latest eBook. You open a new Google Doc, and you prompt Gemini in Docs by selecting Help me write. You type:

Generate copy for a sequence of five automated emails to nurture leads after they download the eBook on [topic]. Personalise emails with [name] and encourage further engagement [with other valuable resources or offers].