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Gemini 星光图标

AI 提示基础指南

撰写有效提示的快速入门手册

营销

作为一名营销专业人员,您负责提供精彩创意,开展引人入胜的营销活动,提升品牌体验,发掘潜在客户,等等。您了解,提出以数据为依据的分析洞见,生成精彩的宣传信息,以及与受众群体建立更深层次的联系,这些都能产生显著影响。

本部分介绍了利用提示处理日常任务的一些简单方法。如需查看首席营销官 (CMO) 应用场景,请访问本指南的“高管”部分

开始使用

首先,请回顾一下“如何撰写有效提示”部分中关于撰写提示的一般技巧。

下面的每条提示都附有一个场景,能够激发您的灵感,帮助您更好地利用 Gemini for Google Workspace。提示迭代示例说明了如何在初步生成的回答的基础上不断撰写后续提示。

提示迭代示例
应用场景:
开发视觉识别系统

您拥有自己的咨询业务,经常受雇担任客户的品牌经理。您为各行各业的企业提供帮助。您的一个客户准备开一家电子游戏咖啡厅,您首先需要开发一个富有创意的视觉识别系统。您要进行构思,向团队其他成员提供初步想法。于是,您与 Gemini 应用聊天,并输入以下内容:

  • 图例
  • 任务
  • 上下文
  • 格式
Generate ideas for a creative and eye-catching logo
for my new business, a coffee shop combined with a video game cafe. Generate a logo considering the following:
Dual Concept: The logo needs to clearly signal both the coffee and gaming aspects of the business without being too cluttered.
Target Audience: Appeal to a wide range of gamers (casual and enthusiast), as well as coffee lovers seeking a unique hangout spot.
Style Options: I’m open to these approaches — let’s get a few examples in each of these three styles to compare: Modern and Playful: Bold colors, fun graphics, maybe a pixel art aesthetic. Retro-Cool: Think classic arcade style — chunky lettering, neon color inspiration. Sleek and Minimalist: Clean lines, geometric shapes, a more subtle nod to both themes.
Generate ideas for a creative and eye-catching logo
for my new business, a coffee shop combined with a video game cafe. Generate a logo considering the following:
Dual Concept: The logo needs to clearly signal both the coffee and gaming aspects of the business without being too cluttered.
Target Audience: Appeal to a wide range of gamers (casual and enthusiast), as well as coffee lovers seeking a unique hangout spot.
Style Options: I’m open to these approaches — let’s get a few examples in each of these three styles to compare: Modern and Playful: Bold colors, fun graphics, maybe a pixel art aesthetic. Retro-Cool: Think classic arcade style — chunky lettering, neon color inspiration. Sleek and Minimalist: Clean lines, geometric shapes, a more subtle nod to both themes.
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Gemini 应用
营销顾问向 Gemini 发出提示,要求生成引人注目的徽标选项。Gemini 返回三个徽标选项。

您喜欢复古炫酷风格的方案,于是继续对话并输入:

  • 图例
  • 任务
  • 上下文
  • 格式
I like the retro-cool options.
Can you provide three more
in that same style?
I like the retro-cool options.
Can you provide three more
in that same style?
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Gemini 应用
营销顾问向 Gemini 发出提示,要求再提供三个复古酷炫风格的徽标。Gemini 返回三个选项。

现在,徽标在您心中已初具雏形,接下来您需要集思广益,取个名字。您输入:

  • 图例
  • 任务
  • 上下文
Write a tagline and 10 potential names
for the business to go with these logos.
Write a tagline and 10 potential names
for the business to go with these logos.
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Gemini 应用
营销顾问向 Gemini 发出提示,要求提供宣传口号和店名。Gemini 草拟宣传口号和店名。
应用场景示例

品牌经理
应用场景:
制定品牌策略

您要更新公司的品牌架构和品牌讯息框架。首先,您打开 Gemini 应用并输入:

I am a brand manager at [company]. Help me define a clear and effective brand architecture for [company], considering its diverse products and service portfolio. For additional context, here is our current brand portfolio: [List all existing brands, products, and services]. Here is our company mission and vision: [Provide a brief overview of the company's mission and vision]. And these are our target audience(s): [describe target audience(s)]. Our desired brand positioning is [explain how the company wants to be perceived in the market].
I am a brand manager at [company]. Help me define a clear and effective brand architecture for [company], considering its diverse products and service portfolio. For additional context, here is our current brand portfolio: [List all existing brands, products, and services]. Here is our company mission and vision: [Provide a brief overview of the company's mission and vision]. And these are our target audience(s): [describe target audience(s)]. Our desired brand positioning is [explain how the company wants to be perceived in the market].
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Gemini 应用
应用场景:
围绕品牌合作进行集思广益

您需要开展一项新的品牌营销活动。您想确定可以合作的网红或互补品牌,以扩大社交媒体影响力。于是,您打开 Gemini 应用并输入:

I am a [brand manager] at [company] working to launch a new campaign focused on [topic]. Identify potential types of influencers and complementary brands that [company] could partner with to amplify the [campaign] on social media channels. The goal is to reach a wide audience of [audiences], while building credibility and driving engagement.
I am a [brand manager] at [company] working to launch a new campaign focused on [topic]. Identify potential types of influencers and complementary brands that [company] could partner with to amplify the [campaign] on social media channels. The goal is to reach a wide audience of [audiences], while building credibility and driving engagement.
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Gemini 应用
应用场景:
开展市场调研并发现趋势

您所在行业的格局瞬息万变,您需要进行市场调研,更好地发现和了解新兴趋势。您打开 Gemini 应用,并输入:

I need to do market research on [industry] industry to identify new trends. Use [URLs] to uncover emerging trends and shifting consumer preferences.
I need to do market research on [industry] industry to identify new trends. Use [URLs] to uncover emerging trends and shifting consumer preferences.
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Gemini 应用

完成调研后,您和团队采用了新的品牌讯息,并希望对其进行 A/B 测试。您想使用 Gemini 应用生成多种广告文案变体。您输入了以下内容:

I need to A/B test new messaging. Here is our messaging: [messaging]. Generate three different variations of ad copy.
I need to A/B test new messaging. Here is our messaging: [messaging]. Generate three different variations of ad copy.
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Gemini 应用
应用场景:
创建和管理内容及分发

一位客户正在进行令人期待的组织变革。随着该公司迈入新的阶段,您需要创建内容来塑造该公司的品牌形象。您打开一个 Google 文档,开始撰写博客草稿,然后选择帮我写,向 Google 文档中的 Gemini 发出提示。您输入了以下内容:

Create a blog draft announcing that [name] is joining [company] as [position]. [Share two or three details from their bio, such as their previous position and company, their involvement in professional organizations, etc.].
Create a blog draft announcing that [name] is joining [company] as [position]. [Share two or three details from their bio, such as their previous position and company, their involvement in professional organizations, etc.].
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Google 文档中的 Gemini

您还需要一种方法来高效跟踪这些内容是如何以及在哪里扩散出去的,因此您打开 Google 表格,向 Google 表格侧边栏中的 Gemini 发出提示。您输入:

Create a project tracker for content amplification and include columns for channel, owner, URL, and priority level (low, medium, high).
Create a project tracker for content amplification and include columns for channel, owner, URL, and priority level (low, medium, high).
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Google 表格中的 Gemini
营销专员
应用场景:
改善与客户、代理机构和团队之间的协作

您将主持一场会议来讨论即将开展的项目,与会者包括多个团队和一家负责完成项目设计工作的代理机构。您使用 Google Meet 中的 Gemini,并选择使用 Gemini 记录会议内容,以便所有与会者都可以把注意力集中在谈话上。会议结束后,Gemini 提供了讨论内容摘要,并列出待办事项,以便团队有条不紊地处理各类事务。(Meet 中的 Gemini)

您想根据生成的包含通话笔记的 Google 文档创建一个电子表格,帮助团队顺利开展项目。您打开一个新的 Google 表格,向 Google 表格侧边栏中的 Gemini 发出提示,并通过输入“@[文件名]”来链接相关文件。您输入:

Generate a project tracker using the action items from @[Meeting Notes from Gemini].
Generate a project tracker using the action items from @[Meeting Notes from Gemini].
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Google 表格中的 Gemini
应用场景:
分析社交媒体趋势和其他数据,缩短上市期

您想要分析不同的数据源并整理研究结果,以缩短上市期。您打开 Gemini Advanced 并输入:

I am a [marketing specialist] at [company]. We are working on our [go to market] plans for [type of product]. Help me research social media trends around [topics]. Be specific about trending keywords, top influencer voices, and common themes in popular content.
I am a [marketing specialist] at [company]. We are working on our [go to market] plans for [type of product]. Help me research social media trends around [topics]. Be specific about trending keywords, top influencer voices, and common themes in popular content.
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Gemini 应用

您通过选择 Gemini 回答下方的“核查回答”选项来验证 Gemini 的回答。

现在,您想查看委托第三方对不同行业的客户进行问卷调查所得出的报告。您继续与 Gemini 对话,上传相关文件并输入:

Analyze the findings in this [report]. I am especially interested in any common themes about [topic] that stand out to you that will help me better position [marketing materials] for [product] for [target audience].
Analyze the findings in this [report]. I am especially interested in any common themes about [topic] that stand out to you that will help me better position [marketing materials] for [product] for [target audience].
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Gemini 应用
应用场景:
开展受众群体调研并开发角色

随着团队更新网页文案、宣传演示文稿和其他营销资产,您需要更新受众群体调研和角色开发。您利用 Gemini Advanced 来集思广益和开展调研。您输入:

I am a marketing specialist focused on [area] at [company]. I need to conduct in-depth audience research so that I can develop convincing marketing artifacts for [personas]. To start, help me generate a comprehensive profile of [target audience]. Include core demographics and psychographics, online platforms they frequent, key pain points [product] could solve, and language and messaging that resonates with them.
I am a marketing specialist focused on [area] at [company]. I need to conduct in-depth audience research so that I can develop convincing marketing artifacts for [personas]. To start, help me generate a comprehensive profile of [target audience]. Include core demographics and psychographics, online platforms they frequent, key pain points [product] could solve, and language and messaging that resonates with them.
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Gemini 应用
数字营销经理
应用场景:
为搜索引擎营销 (SEM) 创建和优化文案

您想创建一个强大的关键字、长尾关键词和词组列表,发掘进行 SEM 定位的新机会。您打开 Gemini 应用,并输入:

I am a digital marketing manager at [company]. I am working on SEM ads for [product]. Here are my seed keywords: [list keywords]. Help me generate a list of additional keywords and long-tail keywords and phrases that can help me maximize ad performance.
I am a digital marketing manager at [company]. I am working on SEM ads for [product]. Here are my seed keywords: [list keywords]. Help me generate a list of additional keywords and long-tail keywords and phrases that can help me maximize ad performance.
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Gemini 应用

在围绕关键字列表进行头脑风暴后,您想要生成一些不同的广告文案。您输入:

For my SEM campaign, use these keywords as inspiration to generate multiple ad copy variations with different headlines, descriptions, and calls to action for [product]. Use a [tone] tone in the copy.
For my SEM campaign, use these keywords as inspiration to generate multiple ad copy variations with different headlines, descriptions, and calls to action for [product]. Use a [tone] tone in the copy.
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Gemini 应用

您想根据不同的受众群体进一步润色文案,因此您输入:

Do the same thing, except write new options for [audience], adjust the tone to be [tone] and focus the copy on highlighting [feature] of [product].
Do the same thing, except write new options for [audience], adjust the tone to be [tone] and focus the copy on highlighting [feature] of [product].
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Gemini 应用
应用场景:
撰写获客文案草稿

电子邮件是贵公司与潜在客户和现有客户直接沟通的主要渠道之一。您希望借助 Gemini 来为新电子邮件宣传活动撰写文案。您打开一个新的 Google 文档,并选择帮我写,向 Google 文档中的 Gemini 发出提示。您输入:

Write three different email subject lines that reference [audience segments] and our [product]. Make them catchy but professional.
Write three different email subject lines that reference [audience segments] and our [product]. Make them catchy but professional.
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Google 文档中的 Gemini

现在,您想要与文案团队分享建议的电子邮件主题行。您打开 Gmail,并选择帮我写。您输入:

Write an email proposing [suggested email subject lines] to the copywriting team. Keep the email short and simple and request feedback by the end of week. Thank them for their help.
Write an email proposing [suggested email subject lines] to the copywriting team. Keep the email short and simple and request feedback by the end of week. Thank them for their help.
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Gmail 中的 Gemini
应用场景:
生成集客营销活动文案

团队为使用我们新解决方案的高管新制作了一本关于最佳实践的电子书。您要创建一个着陆页来放置此非公开资产,需要引人入胜的文案。于是,您打开一个新的 Google 文档,并选择帮我写。您输入:

Create compelling copy for a landing page promoting a new [ebook/webinar/free trial and details] designed for an executive target audience. Highlight key benefits and encourage conversions with persuasive calls to action.
Create compelling copy for a landing page promoting a new [ebook/webinar/free trial and details] designed for an executive target audience. Highlight key benefits and encourage conversions with persuasive calls to action.
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Google 文档中的 Gemini

网页已发布,现在,您要开展集客营销活动,希望开发那些下载了最新电子书的潜在客户。您打开一个新的 Google 文档,并选择帮我写,向 Google 文档中的 Gemini 发出提示。您输入:

Generate copy for a sequence of five automated emails to nurture leads after they download the ebook on [topic]. Personalize emails and encourage further engagement [with other valuable resources or offers].
Generate copy for a sequence of five automated emails to nurture leads after they download the ebook on [topic]. Personalize emails and encourage further engagement [with other valuable resources or offers].
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Google 文档中的 Gemini
内容营销经理
应用场景:
大规模向客户提供个性化内容

您想为五步电子邮件培育策略撰写文案,以特定节奏向客户宣传您的新产品。您打开一个新的 Google 文档,向 Google 文档侧边栏中的 Gemini 发出提示,并输入“@[文件名]”来链接相关文件。您输入:

Create a 5-step nurture email cadence to [prospective customers] who have signed up for [our newsletter], with the goal of getting them to [purchase] [product] using @[Product Specific Notes] and @[Product FAQ].
Create a 5-step nurture email cadence to [prospective customers] who have signed up for [our newsletter], with the goal of getting them to [purchase] [product] using @[Product Specific Notes] and @[Product FAQ].
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Google 文档中的 Gemini
应用场景:
为广告营销活动制作图片

您想要制作图片,帮助广告代理机构更好地理解您的团队为即将开展的营销活动设定的方向。您打开一个新的 Google 幻灯片,并向 Google 幻灯片中的 Gemini 发出提示。您输入:

Help me create inspirational images for a marketing campaign for [type of product]. Images should use [colors] and [natural elements, such as clouds]. Use a [photorealistic] style.
Help me create inspirational images for a marketing campaign for [type of product]. Images should use [colors] and [natural elements, such as clouds]. Use a [photorealistic] style.
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Google 幻灯片中的 Gemini
应用场景:
为博客寻找灵感

您在一家旅游公司工作,担任该公司博客频道的内容营销经理。您需要针对一篇新的博文进行集思广益。您决定利用 Gemini 应用来搜集想法,于是输入以下内容:

Suggest blog post topics that would be interesting for people passionate about travel and the tourism industry. Here’s what I want you to focus on: Make the topics unique. There are lots of tourism blogs out there — let’s come up with fresh angles that would stand out. Keep the topics relevant. Tap into current trends or recent challenges/innovations within the tourism industry when brainstorming. I’d like each topic to include:
Target audience: Who would this topic specifically appeal to?
Content outline: A few bullet points with the main ideas the blog post would discuss.
Call to action: Suggest one way to engage the reader at the end of the post.
Suggest blog post topics that would be interesting for people passionate about travel and the tourism industry. Here’s what I want you to focus on: Make the topics unique. There are lots of tourism blogs out there — let’s come up with fresh angles that would stand out. Keep the topics relevant. Tap into current trends or recent challenges/innovations within the tourism industry when brainstorming. I’d like each topic to include:
Target audience: Who would this topic specifically appeal to?
Content outline: A few bullet points with the main ideas the blog post would discuss.
Call to action: Suggest one way to engage the reader at the end of the post.
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Gemini 应用

您对 Gemini 生成的初步想法很满意。此外,您还需要专门生成搭配博客文案的创意图像。您输入:

Create an image of a plane flying above the clouds over mountains and rivers during sunrise that I can use in the marketing campaign to promote my travel company.
Create an image of a plane flying above the clouds over mountains and rivers during sunrise that I can use in the marketing campaign to promote my travel company.
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Gemini 应用
应用场景:
创建社交媒体帖子

您主要负责创作适合社交媒体渠道的优质内容。您需要为面向不同受众群体的内容搜集创作素材。您打开一个新的 Google 文档,并选择帮我写,向 Google 文档中的 Gemini 发出提示。您输入:

Write three engaging social media posts about [product/service/topic] that would appeal to [target audience]. Keep each social media post to two sentences and include a call to action to visit [our website].
Write three engaging social media posts about [product/service/topic] that would appeal to [target audience]. Keep each social media post to two sentences and include a call to action to visit [our website].
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Google 文档中的 Gemini

您还需要精心制作社交媒体帖子,推动即将面向应届毕业生举办的活动的报名工作。您打开一个新的 Google 文档,并选择帮我写,向 Google 文档中的 Gemini 发出提示。您输入:

Create a social media post promoting our upcoming [event name]. Include attention-grabbing language and relevant hashtags for [audience].
Create a social media post promoting our upcoming [event name]. Include attention-grabbing language and relevant hashtags for [audience].
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Google 文档中的 Gemini
应用场景:
制定战略营销计划

您的公司即将推出一款新应用。您需要制定一项强有力的营销计划,但想先收集一些想法,于是,您与 Gemini 应用聊天,并输入以下内容:

I’m developing a marketing plan for a new app that provides [functionality]. My target audience is [audience]. Help me create a plan with a focus on [marketing channels]. Here’s what I’d like you to cover: competitor analysis, ideal marketing channel mix with rationale, budget recommendations, key messaging ideas, and proposed campaign timeline with KPIs.
I’m developing a marketing plan for a new app that provides [functionality]. My target audience is [audience]. Help me create a plan with a focus on [marketing channels]. Here’s what I’d like you to cover: competitor analysis, ideal marketing channel mix with rationale, budget recommendations, key messaging ideas, and proposed campaign timeline with KPIs.
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Gemini 应用

Gemini 的回答对制定营销计划很有帮助。您需要将大致情况告知您的首席营销官 (CMO)。您打开 Gmail,并选择帮我写,向 Gmail 中的 Gemini 发出提示。您输入:

Draft an email to the CMO telling them that I will provide a one-pager with a strategic marketing plan for the new app launch project by [date] and it will include an executive summary, overview of the competitive landscape, top marketing channels, and the target demographic for all South American markets.
Draft an email to the CMO telling them that I will provide a one-pager with a strategic marketing plan for the new app launch project by [date] and it will include an executive summary, overview of the competitive landscape, top marketing channels, and the target demographic for all South American markets.
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Gmail 中的 Gemini

人力资源项目管理
Gemini 星光图标

Gemini at Work

探索从提示撰写指南到客户案例等精心整理的资源,从中了解如何充分利用 Gemini for Google Workspace。

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