Google Workspace with Gemini: 101 ways our customers are using AI for business

We recently announced that we’re including the best of Google AI in Workspace Business and Enterprise plans, bringing the latest generative AI capabilities to our business customers without the need to purchase any add-ons. And at this year’s Super Bowl, we showcased how 50 small businesses across the U.S. — one in each state — are using Gemini to help them get more done and delight their customers. 

Here are 101 real-world gen AI use cases from our customers — from global enterprises to small businesses.

Automotive & Logistics

• TruckHouse specializes in expedition vehicles and speeds inventory tracking with Gemini in Sheets so they can spend more time in the great outdoors.
• Oxa, a developer of software for autonomous vehicles, uses Google Workspace with Gemini to build campaign templates, write social posts, create job descriptions, and proofread content across all teams.

Business & Professional Services

• The team at Joe the Architect, a 25-person architecture firm, catches up on long email chains with Gemini in Gmail to keep track of client needs across dozens of conversations.
• Beyond is a technology consultancy that guides their clients through transformational journeys to unlock the potential of AI and cloud-based technology. Google Workspace with Gemini helps them reduce the time from project brief to project kickoff from months to weeks, and the time for first drafts of RFI responses from days to minutes.
• Devoteam, an AI-driven tech consulting company, brought Google Workspace with Gemini to 4,000 of its users, enhancing internal productivity and collaboration while also strengthening its position as a go-to AI partner for their customers across EMEA.
• Flashpoint collaborates using Google Workspace to improve communication efficiency, increase workforce satisfaction, and help employees dedicate more time to keeping customers secure. 
• Design and technology agency L+R streamlines workflows using Google Workspace with Gemini, empowering its team to achieve more impactful results. 
• Using Google Workspace with Gemini to run her business, Own Your Brand’s Lauren Magenta can draft emails faster while still keeping them personalized and sounding like her. 
• Randstad, the “world’s most specialized and equitable talent company,” uses Google Workspace with Gemini to transform its work culture, increasing cultural diversity and inclusion while reducing sick days by double digits. 
• Thoughtworks is a global technology consultancy that helps businesses use technology to solve problems and innovate. They use Google Workspace with Gemini to improve internal and external communication across their company, including in non-native languages — from emails to documents and blogs.
• Yazi turns to Google Workspace with Gemini to accelerate marketing efforts so they can launch products faster; their dev teams also use it to write and deploy more code.

Financial Services

• Brazilian bank Banestes streamlines and speeds processes like credit analysis using Google Workspace with Gemini, leading to higher productivity in its legal and marketing departments. 
• Fintech company FinQuery uses Google Workspace with Gemini as a valuable productivity tool for brainstorming, quickly drafting emails, managing complex projects, and debugging code.
• ATB Financial, a leading financial institution in Alberta, Canada, has successfully deployed Google Workspace with Gemini to its more than 5,000 team members, allowing them to automate routine tasks, access information quickly, and collaborate more effectively, all while ensuring data is secure and trustworthy.
• OSTTRA increases productivity with the “Help me write” feature in Google Workspace with Gemini, saving employees time on writing proposals and interview questions. 
• As one the largest lenders and mortgage servicers in the US, Pennymac uses Gemini to create job descriptions as well as getting started on policy and procedure documents. On a more technical level, they’re also testing Gemini in concert with Vertex AI.
• Trumble Insurance uses Google Workspace with Gemini to increase the value it delivers to clients with enhanced efficiency, productivity, and creativity. 
• Pinnacol Assurance, Colorado’s largest worker’s compensation carrier, leans on Gemini to accelerate repetitive tasks, such as creating questions for client interviews and digging deeper into insurance claims, with 96% of surveyed employees reporting time savings.

Healthcare & Life Sciences

• Family Vision Care of Ponca City uses Gemini in Gmail to easily explain medical terms in patient emails and to improve accessibility.
• Click Therapeutics develops prescription digital therapeutics designed to treat disease. Their Clinical Operations team leverages Gemini in Google Workspace to transform complex operations data into actionable insights, so they can quickly pinpoint ways to streamline the patient experience in clinical trials.
• Mark Cuban’s Cost Plus Drugs estimates that employees save an average of five hours a week using Gemini in Gmail, alongside other benefits such as streamlining transcription and FDA compliance documentation.  
• By using Google Workspace with Gemini to automate repetitive tasks, Sami Saúde has seen a 13% productivity increase — and better patient outcomes, thanks to more accurate diagnoses. 
• apree health centralized its data using a zero-trust security solution implemented with Google Workspace. This allowed the company to protect sensitive patient info with tools like granular access controls and device management. 
• Better Habits uses Google Workspace with Gemini to reduce the time spent developing communication plans, allowing them to focus on delivering high-quality wellness workshops.

Hospitality & Travel

• Fitz's Bottling Company has been selling root beer since 1947 and now uses Gemini in Sheets to quickly pull together and format inventory information, helping them continue the success of the world's first root beer microbrewery. 

• BrushBuck Wildlife Tours tracks seasonal animal movements with help from Gemini in Sheets so every visitor has a chance to marvel at Wyoming's wildlife.

• Three Fold Noodles + Dumpling Co. drafts social media posts with Gemini in Docs to stay active online without compromising on quality time in the kitchen.

• Hog Island Oyster Co. simplifies sales analysis with Gemini in Sheets, creating reports on oyster sales by type, size, and quantity with a single prompt.

• Sweets and Meats BBQ finds local events for its food trucks with help from Gemini in Sheets, easily generating a weekly schedule in seconds.

• Attache uses Google Workspace with Gemini to automate historical data analysis, achieving an 80% reduction in calls from new arrivals, smoother stays, and higher customer satisfaction. 

Manufacturing, Industrial & Electronic

• The team at Ace Sign Co. uses Gemini in Slides to mock-up designs in seconds, not hours, giving them more time and flexibility to dream big on each design — as they’ve been doing since 1887.

• Guardian Bikes specializes in kid's bikes with safer brakes, and uses Gemini in Sheets to easily query and organize the massive amounts of data its factory produces.

• The team at Solestial optimizes production of their space-stable solar cells by tracking manufacturing data with Gemini in Sheets — bringing the future of energy a step closer to liftoff.

• Cottrell Boatbuilding writes high-quality social posts with help from Gemini in Docs, winning back time to focus on the craft they've honed for 40+ years.

• Hydro Ottawa employees automate daily tasks and collaborate more effectively using Google Workspace with Gemini, leading to improved and more-cost-effective services for customers. 

• Trimble manufactures software and hardware for drones, monitors, satellites, and more. The company enhances productivity with the Google Workspace AI features, which improve document search and code generation efficiency and help streamline workflows — all within one secure and collaborative solution. 

• Avery Dennison is a global company that provides materials science and digital identification solutions. In just 90 days, they were able to increase productivity across their teams, saving the average user 2.5 hours per week while also boosting creativity.

Media, Marketing & Gaming

• Adwise, a Dutch marketing agency, relies on Google Workspace with Gemini to improve how they connect with clients; they outline new documents, summarize existing documents, and reply to emails (“With a simple prompt, Gemini responds in my tone of voice…”).

• The blog “Curb Free with Cory Lee” shares wheelchair-accessible travel guides, and brainstorms new content ideas with Gemini in Docs to keep giving readers fresh and valuable info.

• Gold Bond is an advertising company that provides branded merchandise and printed materials to organizations across a broad range of industries. Google Workspace with Gemini allows them to automate workflows and speed up processes, from contract reviews to adding complex formulas in Sheets. 

• The American Cornhole League uses Gemini in Drive to select clips and write social media captions for its broadcast footage, turning an hours’ long task into a single prompt.

• Premier Martial Arts uses Gemini in Docs to create promotional material in minutes, instead of hours, and spend more time helping their young students build skill and confidence.

• Youth basketball league Vertical Hoops uses the summarizing power of Gemini in Gmail to communicate more effectively with coaches and parents, letting founder Jason Shea shoot back to the court faster.

• The Golden State Warriors automate tedious tasks with Google Workspace, spending that won-back time delivering a great experience for fans and staff. 

• Just Salad streamlines communication by summarizing emails and meetings with Gemini, freeing up employees to focus on core tasks like product development and customer service. 

• Globe Telecom integrates Gemini into Google Chat and Meet to improve its internal operations and employee experience. In Chat, Gemini powers an AI chatbot called "Ask Globe" that allows employees to quickly find information from various sources, while in Meet Gemini provides live transcriptions, summaries, and action items.

• Integrated marketing agency Incubeta increases efficiency and enhances creativity using Google Workspace with Gemini, seeing an up to 50% ROI improvement on short-term campaigns. 

• Boyter Island SRL uses Google Workspace with Gemini to overcome writer’s block to improve their creative process.

Public Sector & Nonprofits

• The founder of an online Brazilian Portuguese school uses Google Workspace with Gemini to help create tailored language learning content for students. 

• CodePath supports the next generation of engineering leaders from low-income and underrepresented communities. They use Gemini in Workspace to accelerate grant writing and recruiting so they can deepen the impact of their work.

• The Red Barn, a nonprofit that teaches children with disabilities how to work with horses, uses Gemini in Docs to help write grant proposals that allow more children to benefit from equine-assisted therapy.

• Erika’s Lighthouse relies on Google Workspace with Gemini to create life-saving mental health programs for school communities worldwide. They use Gemini to automate repetitive tasks and accelerate content creation, from summarizing meeting takeaways to populating tables in Sheets to organize data.

• The Mississippi Farm to School Network, a nutrition education nonprofit, uses Gemini in Docs to proofread and organize the grant proposals that make its educational mission possible.

• Can Do Canines is a nonprofit that provides no-cost service dogs to persons with disabilities. The team uses Gemini in Gmail for help drafting emails, giving them more time to devote to their life-changing mission.

• The Chef Ann Foundation summarizes conversations with Gemini in Meet to track important info from the farmers, vendors, and school districts that help the team get healthy foods in schools nationwide. 

• The Wilmington Ballet continues its mission of empowering students through dance with grant proposals drafted by Gemini in Docs, giving the team more time to spend nurturing the next generation of dancers.

• The Rhythm Foundation secures funding for its free concerts with pitch decks made using Gemini in Slides, cutting the time to a first draft from hours to minutes.

• Wild Hearts Idaho, a leadership program for girls, uses Gemini in Docs to write social media captions that promote its programs and help more girls find themselves in outdoor adventures.

• Nonprofit Studio Be empowers artists in New Orleans. Founder Brandan "BMike" Odums uses Gemini in Gmail to summarize and respond to hundreds of weekly emails, so he can focus more time on supporting young artists.

• Cofounders of Indigenous Made improve their coordination of indigenous art markets by using suggestions from Gemini in Gmail to kick-start email responses.

• The Fulton Theatre cuts grant-writing time in half by using Gemini in Docs to fill in routine information, helping the team focus on growing the theatre and putting on shows that bring communities together.

• The Good Earth Farm, an animal sanctuary and event space, keeps its community updated on their favorite animals with newsletters co-written by Gemini in Docs.

• Environmental and cycling fundraiser Climate Ride collaborates remotely using Google Workspace for Nonprofits so its five-person team can work more efficiently and focus their resources combating climate change. 

• The Dutch Bamboo Foundation streamlines fundraising, research, and more using Google Workspace with Gemini. This allows a single person to effectively run the nonprofit, making the most of limited resources and advancing its mission to combat climate change. 

• Understood.org uses Google Workspace with Gemini to streamline tasks like document summarization and email writing, improving efficiency and communication across the organization. 

• Pepperdine University can generate real-time translated captions in 60+ languages using Google Meet with Gemini, improving communication between members of its multi-lingual campus community. 

• Google Workspace with Gemini has become “a superpowered writing assistant” for the United Nations Population Fund, where it can help a country director get the tone and formality right in an email to a government official, or a non-English speaker get their message across the way they want to.

• ManTech, a defense contracting firm that provides technology services to the U.S. government, launched an advanced Google Workspace practice for secure AI-driven innovation, allowing the organizations they support to “test drive the latest in generative AI and Google Workspace…”

• Uniformed Services University trains the U.S. military’s medical personnel and prepares them professionally and technically for the future of digital medicine. Using Google Workspace with Gemini, they were able to support new ways of working, with 88% of pilot users reporting being more effective as what they do overall, including the acceleration of HR, academic, and proposal writing processes. 

Retail, Lifestyle & Consumer Goods

• Online retailer and innovator, Wayfair, uses Google Workspace with Gemini to improve the productivity of employees and create better experiences for them, whether it’s drafting and responding to emails, summarizing and proofreading documents, or building presentation templates. With Gemini for Workspace and Gems, Wayfair has seen not only a boost to employee productivity, but enhanced collaboration, and improvements in creativity across the organization.

• Sports Basement cut its customer service team’s email writing time by 30%-35% using Google Workspace with Gemini, producing faster responses, happier employees, and better customer interactions. 

• Jacobsen Salt Co. uses Gemini in Sheets to organize the constantly-changing environmental data needed to produce high-quality, hand-harvested sea salt.

• Cattlemen at Morgan Ranch, a worldwide Wagyu beef supplier, carve lengthy email writing down to just minutes with Gemini in Gmail, getting them back in the saddle faster.

• Bison Coolers' 12-person team punch above their weight by using Gemini in Docs to write product descriptions that help keep their small business thriving.

• Delgado Guitars, a family business selling handcrafted guitars, uses Gemini in Gmail to send timely and personalized responses making it easier to keep sharing the family’s three generations of experience with musicians worldwide. 

• Nuts.com uses Gemini in Meet's live translation to communicate with suppliers worldwide and source the high-quality nuts they've provided since 1929.

• Custard Stand Chili co-founder Angie Cowger refines her emails with Gemini in Gmail to communicate effectively with retailers and share her family's hot dog chili nationwide.

• 3 Farm Daughters, a family-owned pasta company, writes social media posts with help from Gemini in Docs, making it easier for the three sisters-turned-cofounders to balance family life with running a business.

• Wisconsin Cheese Mart uses Gemini in Docs to quickly write online product descriptions that inform a growing online customer base without taking time away from the hands-on in-store experience.

• BLK & Bold, a premium coffee company simplifies and speeds the tedious task of budgeting by asking Gemini in Sheets for help creating tables and importing data.

• oogiebear, a business specializing in baby breathing care products, uses Gemini in Gmail to quickly respond to customers and vendors, helping cofounder Dr. Nina Farzin juggle her dual roles of CEO and mom of three.

• Woodward Throwbacks, a furniture company that uses reclaimed wood, tracks projects with help from Gemini in Sheets, creating monthly or project-based trackers suited to the team’s needs with a single prompt.

• The Village Store simplifies accounting for its two-person team with Gemini in Sheets, so they can get back to the hands-on work of running an old-town general store.

• Mood Fabrics compares vendor proposals with Gemini in Gmail, making sure to never miss a detail while managing relations with 600+ vendors worldwide. 

• The Woobles tracks inventory of its beginner crochet kits faster with Gemini in Sheets, easily putting together forecasts and run rates to make sure every Wooble finds a home.

• Momentum Climbing Gym uses Gemini in Meet to summarize conversations with their team members nationwide, keeping everyone on the same page as they reach for new heights.

• Kindred Post — a gift shop and community space in Juneau, Alaska — forecasts inventory needs for tourist season with an intricate tracker made by Gemini in Sheets.

• Hawaii-based T&C Surf Design writes radio copy with Gemini in Docs to help share the good vibes of 50+ years on the waves.

• Down the Road Spice Co. uses Gemini in Slides to create designs promoting its spice blends, helping the family-owned business share their multi-generational recipes with the world. 

• Prados Beauty's founder Cecelia Meadows cuts her inbox clearing from six hours to two with help summarizing and drafting emails from Gemini in Gmail.

• Sweet Talk Floral brings client ideas to life with help from Gemini in Slides, creating stunning mock-ups with minimal keywords.

• Penny's Wine Shop uses Gemini in Docs to keep its community updated with a monthly newsletter that's as exciting to read as it is easy to write.

• No Limbits, an adaptable apparel brand for people with disabilities, predicts yearly inventory needs by analyzing sales data with Gemini in Sheets.

• The NE Center for Circus Arts uses Gemini in Sheets to create schedules that juggle instructors' and students' busy days with ease.

• Adore Me’s marketers spend just 30 minutes a month — down from 30+ hours — writing differentiated product descriptions using Google Workspace with Gemini. 

Technology

• ClearObject, an AI service developer, enhances collaboration in its remote work environment by using Google Workspace with Gemini to create sales pitch decks and democratize content creation across teams. 

• Vimeo improves teamwork using Gemini in Meet, Docs, Sheets, and Slides. With automated summaries and note-taking, Google Workspace frees up employees to focus on creativity and collaboration. 

• WebFX increases its work quality by using Google Workspace with Gemini to brainstorm content ideas, write emails, and plan projects. 

• Replit uses Google Cloud infrastructure, services, and foundation models via its software development AI, and gives Google Cloud and Workspace developers access to Replit’s collaborative code-editing platform. 

• Cybersecurity company NewPush improves security and efficiency using Google Workspace with Gemini, freeing up employees to focus on strategy and saving its analysts 12 hours a week by automating time-consuming tasks such as threat research and content creation.

• Uber uses Google Workspace with Gemini to save time on repetitive tasks, free up developers for higher-value work, reduce their agency spending, and to enhance employee retention.