Google Workspace with Gemini allows MERGE to build a more innovative, effective, and creative team

Kyle Smith
CTO, MERGE
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SIGN UP“Gemini has quickly become our most-used Google Workspace application, even outpacing Docs and Sheets.”
Snapshot: MERGE, a marketing and technology agency built for the intersection of health and wellness, uses Google Workspace with Gemini to transform how teams collaborate, create, and deliver value for clients. Read how MERGE:
- Achieved an 89% sustained usage rate of Google Workspace with Gemini during a three-month pilot
- Improved turnaround times for client work by 33% with Gemini
- Created a culture of collaboration
The mission and the challenge
Powered by human insight, creativity, and AI, MERGE weaves storytelling through technology to turn complexity into clarity and shape personalized experiences that strengthen relationships between people and brands. Our customers are on a mission to make the world better, and we help them fulfill that purpose by amplifying their message.
When you’re delivering intricate strategies, crafting client-facing content, and juggling tight deadlines, the pressure is constant. To consistently meet our customers’ needs, we have to find ways to streamline collaboration without losing quality or time. Since collaboration is at the heart of what we do, we needed a solution that could keep up with our teams, our clients, and our vision. That’s why we rely on Google Workspace.

Using Google Workspace with Gemini
Google Workspace was a simple choice for a simple reason: No other platform would let us work so seamlessly. Live, in real time, shoulder to shoulder, or when we’re miles apart, Workspace makes it easy to do our best work. Today, everything we do happens within Workspace: We host meetings on Google Meet, share files securely with Google Drive, and communicate in sync with Google Chat. It gives us one platform that ties every step of our workflows together. That kind of cohesion has been transformative for us as a team and for the clients we serve.
And then Google Workspace with Gemini changed the game again. We started with a 200-user pilot to explore how AI could integrate into our day-to-day work, and the results were astounding. Within just a few days, we saw nearly universal adoption and the tool completely revolutionized how we work.
Before Google Workspace with Gemini, we’d tackle strategy documents, project briefs, and brainstorming sessions from literally a blank page. Now, we start with AI-generated templates that already include customer data and ideas, giving us momentum from the start. Whether we’re developing creative briefs or analyzing client insights, Gemini puts us one step ahead before we’re in front of a customer.
Gemini has quickly become our most-used Workspace application, even outpacing Google Docs and Sheets. Given how many pain points it solves for so many teams, I’m not surprised. Need to summarize a meeting with clear action items? Gemini does that. Struggling to write a job description for recruiting? Gemini jump-starts your thinking. It even saves hours on content rework because we can collaborate directly with clients in a Doc in real time, ensuring we stay aligned. That’s led to a 33% improvement in turnaround times — a big deal in an industry where every second counts.
But the biggest transformation I’ve seen with Gemini is the mindset shift. Instead of worrying about bringing polished ideas to meetings, we can collaborate on ideas that are still forming, using a tool that helps us align and refine together. That openness is making us more innovative, more efficient, and more connected as a team.


Looking ahead
With Google Workspace and Gemini under the hood, MERGE is growing faster while working smarter. Gemini has fueled our ability to manage complex workflows, streamline creative processes, and amplify collaboration across our teams. And now that it’s included in our Workspace licensing, we’ve rolled it out across the entire company, giving everyone access to the tools they need to supercharge their work.
As we look ahead, we know AI will remain central to how we deliver greater value to our clients. By equipping ourselves with tools like Gemini, we can go beyond simply enabling health and wellness brands to succeed — we’re making sure their stories resonate loudly and make the impact they’re meant to.