How Bison Coolers relies on Google to run its family business

These high-quality, American-made coolers are tough and dependable, but their most crucial ingredient for growth – connection – can’t be manufactured.

At Bison Coolers, owners Jeremy and Emily Denson create premium, durable coolers built to last. What started in 2011 as a passion project in a family barn has grown into a thriving national business.

To manage that growth and keep their team in sync, Jeremy and Emily turn to Google Pixel and Google Workspace. Relying on Pixel, Google Workspace, and Gemini helps the couple manage the many challenges of a modern business: from running a busy warehouse and keeping in touch with remote staff to creating high-quality product photos for their in-house marketing.

“As Bison Coolers started to grow, with limited resources it became clear we needed systems and tools we could depend on,” says Jeremy. “Google has been a part of our business for over 13 years and has been a major part of how our whole operation is run.”

“We’ve always relied on great tech, as much as we’ve relied on family. Gemini across Google Workspace and Pixel has helped our business run smoothly.”

– Bison Coolers co-founder Emily Denson

Keeping a hybrid team connected

Managing and maximizing time is especially crucial with a hybrid team. With over a third of their staff working remotely, staying on the same page is a daily challenge for Bison Coolers.

“Google Meet is a must-have for us,” Emily says. “It lets us connect face-to-face.” The real value, she explains, is that this allows the team to focus on the conversation, not the admin work. Gemini helps the team by taking meeting notes and sending a summary of action items straight to their inboxes afterward.

For Jeremy, who is constantly traveling, Gemini in Gmail helps him summarize conversations, catches him up on details, and makes it easier for him to quickly draft responses to emails,1 keeping him efficient while on the go.

Photos good enough to sell

As a growing business, Bison Coolers handles all of their marketing in house. Jeremy and Emily know that high-quality photos are essential for selling outdoor gear online, so their team relies on Pixel’s camera and editing features to capture social media–ready photos for their @bisoncoolers Instagram account. “Thanks to the Pixel Camera, we can create high-quality images right from our phones,” says Emily.

Relying on Pixel tools also means they don’t need to be photo-editing experts to make their products shine. “The new conversational editing experience in Google Photos helps simplify one of many tasks for our hardworking team,” Jeremy notes. “They can edit photos for social media easily by just using their voice or simply typing.”2

An assistant that’s always one step ahead

For a busy owner, every second counts. That’s why Emily is so excited about the new Magic Cue feature on Pixel. Magic Cue helps their team stay productive by proactively surfacing information when it’s needed most.3

“If Jeremy calls a restaurant to reschedule a lunch meeting with a vendor, Magic Cue displays the original reservation details – like the time and party size – right on his screen,” saving him time from having to dig for the info.

For the team at Bison Coolers, Google Workspace and Pixel have been a key part of their growth. By keeping the business running smoothly and connected, the technology allows them to focus on what matters most: their products, their family, and their customers.

Explore the lineup of products at Bison Coolers, and learn how Pixel for Business and Google Workspace can help you grow your business.

Takeaways

• Bison Coolers, a family-owned business, uses Google Pixel and Workspace to manage its growing, hybrid team
• Gemini streamlines their communications, from taking meeting notes in Google Meet to summarizing email threads in Gmail
• AI-powered tools like Magic Cue provide proactive assistance during customer calls, surfacing details like shipping numbers automatically

Disclaimers:

1. Features may differ depending on subscription, and may not be available based on corporate account settings. Compatible accounts required. Google Workspace extension must be enabled. Results and country availability may vary. Check responses for accuracy.
2. Available to eligible 18+ US users. See g.co/photos/ask for details. Results may vary.
3. Available in select countries and languages. Available to 18+ users. Availability may vary by account and profile type.