How Vimeo uses Gemini and Google Workspace to help customers create videos that move the needle

“Google Workspace and Gemini help everyone at Vimeo stay connected, engage more during online meetings, and overcome the information silos that can develop in large workgroups.”  —Yael Burla, Principal Product Marketer, Vimeo

Snapshot: Online video platform Vimeo is using Gemini and Google Workspace to transform the way its employees work. Keep reading to find out how Vimeo:

• Improved productivity and made it easier for global teams to collaborate with Google Meet 

• Promotes engagement during online meetings using Gemini for Google Workspace

• Relies on the native security features in Workspace to keep its content secure

  ---

  Origin story

  Vimeo understands the power of storytelling. 

  That’s why Vimeo is on a mission to simplify how the 287 million creatives, entrepreneurs, and businesses that use its platform can edit, manage, share, and monetize high-quality video content. 

  “Video is the best way for people — and companies — to tell and share their stories,” notes Vimeo’s Yael Burla, who leads go-to-market strategy for AI products. “Video has transformed the way people live, work, learn, shop, and see themselves and others.”

  Indeed, more than 350,000 videos are uploaded to Vimeo every day, and collectively, those videos have been watched more than 100 billion times, streamed live and on demand in more than 190 countries. And marketers of all types have long known that video is a powerful channel for building brand engagement.

  But simplifying video-making and putting its power in the hands of the broadest range of customers takes intensive behind-the-scenes collaboration among Vimeo team members. Burla, who also collaborates on marketing Vimeo’s search, analytics, and collaboration features, says that the Vimeo team uses their own platform as a collaboration tool. Yet Vimeo can’t rely solely on its own platform to support its collaborative work culture: Not every work project is video-based, even at Vimeo, and all the tools Vimeo uses day to day must help its teams collaborate easily. Google Workspace has filled that need. 

The switch to Google Meet and Gemini for Workspace

After introducing Gmail, Vimeo augmented its tech stack with Google Docs, Sheets, and Slides to collaborate with words, numbers, and presentations. This enables teams to work together on the same documents simultaneously in a browser rather than with downloaded software.

“Google Workspace helps everyone at Vimeo stay connected and overcome the information silos that tend to develop organically in any large workgroup, and in a world of working remotely,” says Burla who, as a product marketer, works with many other teams at Vimeo. “At Vimeo, having all our knowledge in a shared workspace and being able to work together in real time has helped our teams flourish and become more productive,” she adds.

In addition, Vimeo relies on the security features native to Workspace — such as secure single sign-on, comprehensive audit logs, and granular file access management — to ensure its content is safe and that access to it is well controlled. 

“We needed a vendor we could trust with our data the same way that our own customers trust us with theirs,” Burla says. “We’re confident that with Google Workspace, our data is secure, and that allows us to focus on our own work.”

Vimeo’s product, marketing, sales, and executive teams are also using Google Meet together with Gemini for Google Workspace for video conferencing, and find the polling and Q&A features especially helpful. The rollout to the rest of the company is already planned. Gemini was a natural choice for Vimeo, whose culture aligns with the Google philosophy that multimodal artificial intelligence should transform the way people work.

“Transitioning to Google Meet means we can use Gemini to take meeting notes, summarize them, extract insights, and generate and distribute action items,” Burla says. That saves everyone time, and eliminating the distraction of note-taking helps Burla and team stay engaged during the meeting. “We connect with our colleagues more effectively now,” she reports.

Beyond its use during and after meetings, Vimeo is using Gemini to:

• Overcome the  blank page by generating a first draft of documents 

• Create outlines for presentation decks from meeting notes

• Draft emails — and keep those emails on-voice and succinct 

• Find existing content, such as internal documents and prospect- and client-facing materials more easily

“We’ve already seen a huge gain in productivity and time savings by using Gemini,” Burla adds, noting that a recent survey determined that a high proportion of Vimeo employees with access to Gemini were using it daily. She expects adoption rates to continue to grow as the Vimeo team learns how to best leverage its capabilities.

Looking ahead

Gemini-generated transcripts and summaries are making Vimeo’s internal content more discoverable and meetings more productive, and Burla notes that generative AI has not only had a profound impact on the people who work at Vimeo but on its customers as well: The Vimeo platform now enables non-technical users to generate highlight reels or social snippets from hours of video—things that previously required considerable technical skills. 

She believes that by further humanizing people’s interactions with their computers, multimodal AI will continue to make it easier for Vimeo users to tell the stories they want to share with the world.