Gen AI at Work Sofia

Gen AI at Work Sofia

Experience the future of work and get hands-on guidance from Google experts for generative AI in the workplace.

October 14, 2025

9:30 AM–2:00 PM EEST

89B, Vitosha Blvd.,

1463 Sofia, Bulgaria

Join us in-person to discover how Google's unique, AI-first approach to work is already transforming businesses, boosting productivity, and fostering innovation. This isn't just another AI overview. We'll go beyond the buzzwords and demonstrate, through powerful use cases and live demos from Google AI experts, how our solutions deliver tangible results. Regardless of what tools you are currently using for productivity, we’ll walk you through the ways you can get started with Google AI.

Speakers

Boris Georgiev

Director Google Cloud - CEE, Russia & CIS

Suzana Drakulic

Head of Google Workspace Nordic & CEE

Marcel in’t Veen

Channel Manager Google Workspace North

Christian Mannenbach

Google Workspace, North EMEA Customer Engineering Team Lead

Mariya Anadonova

New Business Sales Specialist,

Google Workspace

Alexandra Staneva

Google Workspace New Business Sales Specialist,

Public Sector - EMEA

Agenda

9:30 AM–10:00 AM	Breakfast / Lunch & Registration Welcome and Networking
10:00 AM–10:10 AM	Welcome Agenda Master of Ceremonies outlining the agenda
10:10 AM–10:40 AM	The AI Effect on the Future of Work Discover how Google's AI can drive employee productivity gains in your organisation. Learn about multimodal AI, addressing data silos, and Google's secure, compliant AI strategy. Gain insights on how to position your organisation for growth in the AI-driven enterprise.

10:40 AM–11:10 AM	Unlocking Innovation with Google AI Discover the latest innovations in Google Workspace, powered by Gemini AI. Learn how to boost productivity, streamline collaboration, and unlock new possibilities for your team. Get ready to transform the way you work!
11:10 AM–11:40 AM	Product Spotlight: Gen AI use cases We’ll cover what you can do today with Google AI tools like Gemini with Google Workspace and NotebookLM. We’ll share a live demo and illustrate how you can use these tools in your team’s existing workflows.
11:40 AM–11:55 AM	Coffee Break Networking and break
11:55 AM–12:05 PM	The Value of the Google Ecosystem Hear about Partnerships, Requirements, and Change Management, Google's strategy of working with partners. Leverage internal expertise and reach to accelerate the adoption of Google's technologies, especially in complex areas like cloud and AI.
12:05 PM–12:35 PM	AI Migration & Adoption: Strategies for Success Learn practical strategies for migrating to and adopting new AI technologies. This session features insights and real-world examples, and a case study of a recent migration with a Customer
12:35 PM–1:05 PM	Customer Spotlight Customer Interview: Hear how Google Workspace with Gemini transforms their workplace.
1:05 PM–2:00 PM	Closing Remarks and Networking

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