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Gen AI at Work Sofia

Experience the future of work and get hands-on guidance from Google experts for generative AI in the workplace.

Thank you for your interest. Registration is now closed.

October 14, 2025

9:30 AM–2:00 PM EEST

89B, Vitosha Blvd.,

1463 Sofia, Bulgaria

Join us in-person to discover how Google's unique, AI-first approach to work is already transforming businesses, boosting productivity, and fostering innovation. This isn't just another AI overview. We'll go beyond the buzzwords and demonstrate, through powerful use cases and live demos from Google AI experts, how our solutions deliver tangible results. Regardless of what tools you are currently using for productivity, we’ll walk you through the ways you can get started with Google AI.

Speakers

speaker-Boris
Boris Georgiev

Director Google Cloud - CEE, Russia & CIS

speaker-Suzana
Suzana Drakulic

Head of Google Workspace Nordic & CEE

speaker-Christian
Christian Mannenbach

Google Workspace, North EMEA Customer Engineering Team Lead

speaker-Mariya
Mariya Andonova

New Business Sales Specialist,

Google Workspace

speaker-Alexandra
Alexandra Staneva

Google Workspace New Business Sales Specialist,

Public Sector - EMEA

Customer / partner

Dimitar Mitkov
Dimitar Mitkov

Head of AI Development and Adoption at Economedia

Teodor Radnev
Teodor Radnev

IT Operations Manager at Chaos

Stefani Toncheklieva
Stefani Toncheklieva

Head of Support at Cloud Office

Nikola Dimitrov
Nikola Dimitrov

Service Delivery Engineer at Cloud Office

stanislav
Stanislav Hristov

Business Development Manager, Center for Creative Training

dwight-allgood
Dwight Allgood

Head of Global Strategic Alliances JumpCloud

stanislava
Stanislava Dolapchieva

Cloud Service Manager, Center for Creative Training

Agenda

9:30 AM–10:00 AM

Breakfast / Lunch & Registration

Welcome and Networking

10:00 AM–10:10 AM

Welcome Agenda

Master of Ceremonies outlining the agenda

10:10 AM–10:40 AM

The AI Effect on the Future of Work

Discover how Google's AI can drive employee productivity gains in your organisation. Learn about multimodal AI, addressing data silos, and Google's secure, compliant AI strategy. Gain insights on how to position your organisation for growth in the AI-driven enterprise.

10:40 AM–11:10 AM

Unlocking Innovation with Google AI

Discover the latest innovations in Google Workspace, powered by Gemini AI. Learn how to boost productivity, streamline collaboration, and unlock new possibilities for your team. Get ready to transform the way you work!

11:10 AM–11:40 AM

Product Spotlight: Gen AI use cases

We’ll cover what you can do today with Google AI tools like Gemini with Google Workspace and NotebookLM. We’ll share a live demo and illustrate how you can use these tools in your team’s existing workflows.

11:40 AM–11:55 AM

Coffee Break

Networking and break

11:55 AM–12:05 PM

The Value of the Google Ecosystem: Accelerating the AI Paradigm Shift

Hear about Partnerships, Requirements, and Change Management, Google's strategy of working with partners. Leverage internal expertise and reach to accelerate the adoption of Google's technologies, especially in complex areas like cloud and AI.

12:05 PM–12:20 PM

Unlock AI's Potential: From Shadow IT to a Trusted Data Foundation

Unlock your organisation's full potential by eliminating the shadow IT and SaaS sprawl that compromise the trusted data foundation generative AI needs.

12:20 PM–12:50 PM

AI Migration & Adoption: Strategies for Success

Learn practical strategies for migrating to and adopting new AI technologies. This session features insights and real-world examples, and a case study of a recent migration with a Customer

12:50 PM–1:20 PM

Customer Spotlight with Chaos and Economedia

Customer Interview: Hear how Google Workspace with Gemini transforms their workplace.

1:20 PM–2:30 PM

Closing Remarks and Networking