“Integrating our two divisions provided an opportunity to overhaul our collaborative process by implementing Google Workspace.” Mattia Noberasco, CEO, Noberasco
In 1908, my great grandfather Benedetto Noberasco set up his fruit and vegetable business in Albenga, Italy. More than 100 years later, Noberasco SpA has grown to become the market leader in Italy’s dried fruit and nuts sector. As a fourth generation CEO, I am constantly looking for innovative ways of adapting the business to meet the changing demands of the market and stay at the top of our game. The most important focus for our business today is speed. Time to market is everything and, with several links in our production chain, we are always working to optimize our processes.
Google Workspace was central to our drive for greater efficiency after we consolidated our two main centers into one purpose-built headquarters in Carcare. Integrating our two divisions provided an opportunity to overhaul our collaborative process by implementing Google Workspace. Before then, collaboration was very difficult. Our staff would waste valuable time emailing attachments or downloading 100 megabyte files from separate servers just to see basic data.
“As one of Italy’s leading Google Partners, Innext was the ideal company to help transition our office to Google Workspace.” Mattia Noberasco, CEO, Noberasco
We had already worked with change-management specialists Innext when we moved to the new headquarters. As one of Italy’s leading Google Partners, Innext was the ideal company to help transition our office to Google Workspace. The migration went very smoothly and in less than a month we were up and running. Innext trained our staff to a high level of competency and continue to work with us as we expand our workforce even further.
I was amazed at how quickly everybody adapted to Google Workspace’s apps. We used to spend half our day just replying to internal emails. Now, with Google Meet we can share information instantly and take meetings without having to walk 15 minutes from one end of our plant to the other. Google Calendar has dramatically improved our efficiency as well. Instead of comparing diaries to find a mutually agreeable time for a meeting, I can just go into Calendar, find an available slot and create an event. In our business, around 80 percent of our time is spent outside the office, meeting suppliers, checking on logistics or finding new customers. Google Workspace’s mobility allows me and my colleagues to review documents, answer emails and arrange meetings on the move and quickly adapt to changes. The benefits aren’t just limited to within the company. Many of our suppliers use Google Workspace as well and collaborating with them is much easier as a result. With so many of our supplies coming in from overseas, we can share documents with our suppliers on Drive and coordinate deliveries with ease and flexibility.
“The benefits aren’t just limited to within the company. Many of our suppliers use Google Workspace as well and collaborating with them is much easier as a result.” Mattia Noberasco, CEO, Noberasco
Our employees took to Google Workspace incredibly quickly. In a few months, the vast majority of our staff were engaging with its Apps. Today, around 90 percent of the team have adopted Google Workspace into their regular routines and over 75 percent chat in Google Meet, minimizing the time they spend on emails or travelling to meetings. With less need for maintenance, our IT costs have been lowered as well, and IT staff have time to develop new processes such as optimizing our analytics with Data Studio.
Last year, we launched 70 new products. We’ve always been able to identify opportunities, but Google Workspace helps us capitalize on them as never before by making sure our team has the right information at the right time. For us, Google Workspace is not an IT project. It’s an evolution of our organization and a whole new way for our employees to collaborate. It’s the kind of innovation that Noberasco needs to keep growing for another hundred years.
*Google Workspace was formerly known as G Suite prior to Oct. 6, 2020.