Customer Story

Hamilton Beach

"[Google Workspace] provides the enterprise-capability we need to be successful, at a fraction of the cost and complexity of other solutions."

Louis Gary, Manager of Client Services, Hamilton Beach
Hamilton Beach logo

Hamilton Beach simplifies global email operations and saves 60%. With an outdated email system, mailbox storage that tripled in size and partners that needed a reliable email and file access, Hamilton Beach moved to Google Workspace.

"[Google Workspace] provides the enterprise-capability we need to be successful, at a fraction of the cost and complexity of other solutions."

Louis Gary, Manager of Client Services, Hamilton Beach

When Louis Hamilton and Chester Beach teamed up in the early 1900s, little did they know that their collaboration would lead to many industry firsts. An early milestone was Beach’s universal electric motor, capable of operating on both alternating and direct current. The motor was used to power sewing machines and other ingenious devices, ending the era of the treadle sewing machine and other muscle-powered chores such as mixing. Today, Hamilton Beach Brands, Inc. is a leading designer, marketer, and distributor of small electric household appliances as well as commercial products for restaurants, bars, and hotels.

It takes a village, especially since Hamilton Beach has employees extended across multiple time zones. The company’s product engineering, product quality, and corporate functions are located in Virginia and sales offices and distribution facilities are located in various states and in Mexico and Canada. An office located overseas works with the company’s worldwide partners and supports the company’s supply chain, product engineering efforts, and product testing. Communication among all of these employees, offices, and functions is critical in streamlining operations, staying coordinated, and maintaining superior product quality.

Unfortunately, the company’s Lotus Notes/Domino on premise email system was outdated and burdensome for IT staff to maintain. Backup requirements cut into system uptime, devouring hours of precious weekend time for IT staff and compromising employee access to information. Spam protection was costly yet still did not stop frequent spam influxes. And storage was becoming a problem. Mailbox storage tripled in size over three years as users shared sizable engineering design files and needed to retain and search large numbers of emails and documents. “We were constantly haranguing people to delete email,” recalls Louis Gary, Manager of Client Services. “Ten years ago, we could restrict email to 90 days of content, but not any more. Volume continued to grow, especially with attachments, and causes great strain on our prior systems.”

In addition to struggling with desktop-based email, Hamilton Beach was challenged to provide mobile users with reliable global access to email. The company also needed better collaboration options for the entire staff. In one instance, Gary and his team spent hundreds of hours trying to build a shared website to enable collaboration between Virginia-based employees and partners around the world, but the effort was largely in vain. “For international partners, it took forever to upload and download information from our internal sites,” he says. “The initial collaborative website wasn’t viable.”

Moving from complexity to clarity: when Hamilton Beach examined its productivity requirements and infrastructure, it saw a complex IT mix – each with additive costs, challenges, and maintenance requirements on both servers and the desktop. They knew they had to find a simpler, less costly, enterprise-friendly alternative. At first, Hamilton Beach considered just upgrading its Lotus Notes/Domino messaging system, but foresaw that the transition would require substantial employee training as well as costly server upgrades across multiple offices. Exploring options, they considered new server- based and hosted collaboration solutions, but found them all expensive, complicated, unproven, or risky. But then, Hamilton Beach took a look at Google Workspace.

“Google Workspace’s functionality was impressively enterprise-ready,” says Gary. “Our team did a feature comparison between Google Workspace and Lotus Notes and, considering the feature and cost benefits, the choice to go with Google Workspace was clear. Key features like instant global access, support for different languages across our worldwide operations, virtually limitless storage, and speed helped make the case.” Then, they ran the numbers. “We calculated out over a five-year period and realized that we could achieve a 60% reduction in our e-mail system Total Cost of Ownership by moving to Google Workspace,” says Gary. “That factored in server upgrades, back-up procedures and tapes, spam filtering, training costs across all of our offices, sync systems with our wireless phones, and infrastructure support in terms of maintaining servers and desktop applications. We would also eliminate all of the servers that supported only email.”

Deployment began when the Information Services (IS) team migrated from its legacy system to Gmail in two steps, moving archived and then current email. They also moved calendar and personal contacts to Google Calendar. Consulting firm Binary Tree assisted in the move from the previous solutions to Google Workspace. Visibility to individual calendars for meeting invitations during the migration was made possible between Lotus Notes calendars and Google Calendars with Appirio’s Free/ Busy system. Overall, the process took six months – a duration planned to maintain business continuity and minimize user disruption.

With Google Workspace, Hamilton Beach achieved less complexity and lower costs. It eliminated thousands of dollars in operational and capital costs over a five-year period, all while streamlining IS operations. Because everyone uses a web-based email interface for Gmail, IS no longer administers complicated client email software, which simplifies the desktop support environment. Time-consuming weekend back-ups and concerns about spam are a thing of the past, and desktop application troubleshooting has ended now that everything is browser-based. “We’ve gone from averaging 40 hours a week of IS support of our e-mail systems to just a few hours,” says Gary. “Now IS employees can spend time more productively on other tasks.”

Along with time and resource savings, Google Workspace adds the benefit of integrated data flow across communications and collaboration applications. Gmail streamlines operations, supporting automated notifications systems from customers and internal systems and handling large volumes of consumer inquiries. Google Calendar and integrated instant messaging help keep everyone on the same page in terms of events, up-to-the-minute information, and meetings. Mobile users can access email and calendars without connection fees, servers, or client software. Looking to the future, Hamilton Beach plans to use Google’s Postini security and archiving services for email archiving and management, and other options like Google Sites and Google Docs to enable better collaboration.

“As a large engineering and marketing company, innovation and speed-to-market are critical to our success,” says Gary. “Google Workspace provides the enterprise-capability we need to be successful, at a fraction of the cost and complexity of other solutions, and frees up resources that can be used to deliver on business needs.”

*Google Workspace was formerly known as G Suite prior to Oct. 6, 2020.