• Proprietary solutions built on Google Cloud enable 10-minute enterprise deployment

• Opportunity to work on Google Cloud solutions attracts top talent

• Enables company to be more competitive with new customer offerings

“Many customers come to us because they perceive Google as having a magic touch when it comes to handling data, search, and machine learning,” says Jason Ruge, Partner at Maven Wave. “They want to see how they can benefit from it.”

A number of other factors are driving Maven Wave’s business growth. Compared to years past, the company is seeing much more customer interest in transitioning from traditional IT infrastructures to the cloud. “The cloud in general has matured, the value proposition of Google Workspace and Google Cloud Platform services is clear, and customers now understand and embrace this,” Jason says.

At the same time, Maven Wave has grown its sales team and demand-generation activities, such as a top-tier sponsorship at Google Next and other industry conferences. “As a result of these factors, our Google Cloud partnership has driven 74% of new customer acquisition for Maven Wave,” Jason Lee says.

Maven Wave develops its own productized solutions that build upon or complement Google Cloud, too. For one customer, Maven Wave developed a content management solution three years ago that adds a customized experience, with administrative controls, tailored for the enterprise users leveraging Google Workspace and Google Cloud Platform. The end result: The enterprise’s employees can view company-specific videos using a YouTube-like platform they’re familiar with.

The custom video solution evolved into a new product offering and line of business for Maven Wave called Reveal. The video solution powered by Google technology combines the consumer YouTube-like interface with enterprise security, controls, analytics, and reporting. Reveal lets organizations host their videos inexpensively in the cloud and uses Google search to help people quickly find content. Administrators can restrict access to specific videos by groups or teams. And Reveal lets managers track employee engagement with videos, such as determining if employees stop watching particular videos before the end.

“With Reveal, it’s like we have a smaller software company running inside our larger consulting firm,” says Brad. “It’s a fairly complex SaaS solution, but because of the flexibility and scalability of Google Cloud solutions, we can spin up a new Reveal client within 10 minutes.”

Maven Wave is also developing a new marketing analytics solution leveraging Google services. The Marketing Analytics Insight and Action Center is designed to help enterprises more precisely segment customers and deliver personalized content and messages to them. The goal is to deliver at least a 20x to 30x increase in ROI on a customer’s marketing spend.

Currently a prototype, the new solution will combine data from Google AdWords, social media platforms, product inventories, Salesforce, and more. The data will be fed into an analytics data warehouse powered by Google BigQuery. Machine learning models built using Google Cloud Machine Learning Engine will extract predictive analytics and make recommendations for marketing actions to take.

In a labor market with low unemployment and high competition for engineering talent, Google gives Maven Wave an edge. “Ultimately, people are our product,” says Jason Lee. “To help ensure that we can continue to scale, we need to attract and retain top talent. The type of work we can offer heavily influences our ability to achieve that. Solving complex problems for large enterprises, using Google Cloud Platform services like machine learning and data analytics, makes us an exciting place to work. Our partnership with Google has had a dramatically positive effect on our ability to recruit the best and brightest talents.”