Skip to main content
Solutions
Products
Industries
Resources
Solutions
Products
Industries
Resources

Use generative AI for marketing

AI is changing the marketing landscape, giving teams and individuals the tools that they need to get more done faster.

Get startedLearn more
Person on laptop using Gemini to write a job description.

How Gemini for Workspace benefits marketing

With generative AI in Gemini for Workspace, you can quickly craft messaging, evaluate large amounts of information, summarise documents or emails, and automate regular tasks. This gives marketers time to focus on higher-value strategic and creative elements of their work.

Person on laptop using Gemini to help write an email.
Helps you write

Using 'Help me write' with Gemini for Workspace, you can quickly create first drafts of emails, blog posts, business proposals, ad copy and more.

Gemini in Gmail can also quickly summarise emails and craft replies.

Helps you create images

'Help me visualise' in Google Slides allows you to enter a simple prompt to generate a custom image. You can further customise by using 'Add a style' to create visuals that feel on-brand and complement your messaging in exciting new ways.

Person on a laptop uses Gemini to generate an image of a giraffe in front of the Eiffel tower.
Two workers use Gemini to create a detailed project tracker in Sheets.
Helps you organise

With just a few words, Gemini in Sheets can help you quickly create a project tracker for your upcoming campaign launch or any other project.

Helps you connect

Gemini in Meet helps you look and sound your best on customer or agency calls and can even help translate the conversation across multiple languages.

A woman uses Gemini appearance settings to adjust lighting levels and video framing in Meet.

High-impact use cases of generative AI in marketing

Improving campaign performance

Use generative AI to analyse campaign performance, identify improvement areas and craft iterations for A/B testing.

Lowering content creation costs

Use generative AI to quickly create a first draft and increase your output without having to scale up your resources.

Deliver personalisation
at scale

Craft targeted, personalised messaging with generative AI's ability to analyse large amounts of customer data.

Discover more with our latest Gemini resources

Three office workers collaborate at a desk
Gemini for Workspace

Learn how Gemini for Workspace can inspire and boost productivity.

Learn more
Person on a tablet device in a restaurant storage room
Gemini for Marketing guide

Explore steps with visual cues for how to do specific marketing tasks.

Learn more
A group of workers meet around a coffee table in a busy office
Gemini cheat sheet

A guide for help with writing, organising and creating custom images.

Learn how
Three office workers collaborate at a desk
Gemini for Workspace

Learn how Gemini for Workspace can inspire and boost productivity.

Learn more
Person on a tablet device in a restaurant storage room
Gemini for Marketing guide

Explore steps with visual cues for how to do specific marketing tasks.

Learn more
A group of workers meet around a coffee table in a busy office
Gemini cheat sheet

A guide for help with writing, organising and creating custom images.

Learn how

Curious about generative AI in marketing?

See our FAQ to learn more.

  • Generative AI is just like any other marketing tool in that it has benefits and limitations: 

    • Generative AI can help marketers save time, automating tasks like generating meeting and email summaries, data analysis and content creation. 

    • You'll still need to fact check AI-generated content, as a generative AI platform is only as knowledgeable as the data used to train it. 

    • Generative AI can assist with understanding customer behaviours and improving ad targeting based on historical campaign data. 

    • Generative AI is best used for repetitive tasks, giving marketers more time to exercise their creativity when crafting marketing campaigns and strategies. 

    • Because generative AI collects and analyses large data sets based on customer behaviours, it's important to be transparent about data collection and protection measures to reassure customers that their information is safe. 

    With Gemini for Workspace, we've reaffirmed our commitment to protect user data and privacy. Your privacy is our priority. Your Google Workspace content – including emails, documents, recordings and more – will not be shared with other users without permission. We never sell, delete or export your data. Additionally, while you may use Google Workspace and Gemini to generate your own ad campaigns, Google does not collect, scan or use your content in Google Workspace services for advertising purposes. 

    Learn more about how Google protects your data in the age of generative AI.

  • Generative AI can help sales and marketing professionals save time and be more productive at every stage of an engagement. Generative AI can be used to create RFPs and nurture leads with more personalised content. It can be used to create sales materials and summarise meeting notes with clear takeaways and identifying follow-up opportunities. It can also help generate long-form and short-form content for marketing campaigns, analyse data to inform customer segments, and help to measure and improve campaign performance.

  • Generative AI can be used to tackle a variety of marketing tasks, including content creation and personalisation, as well as analysing customer behaviours and campaign performance.

  • A row of icons displaying Google Workspace products.

    Take the next step with Gemini for Workspace

    Get startedLearn more