The report notes a key differentiator: “Google Workspace is a platform built for real-time collaboration. Both Drive and Workspace use Google innovation in enterprise search and AI to build a ‘powerful hard drive’ in the cloud with intelligent sharing, organizing, and finding content. Google Workspace helps make collaboration fluid and efficient for modern, asynchronous work.”

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IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market.  The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.