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“Our employees are better because of Gemini. Among our users, 93% are doing work fast and 89% report [it leads to] higher quality work. They are also more creative because of Gemini and 87% use it for creativity and idea generation.”

Head of AI adoption, financial services


In a 2026 commissioned study conducted by Forrester Consulting, a composite organization based on interviewed customers was able to achieve significant results, including:

  • AI-powered assistance with Gemini with an economic benefit of $76.1 million

  • Enhanced security that resulted in security team and IT team productivity, including 90% reduction in device configuration time and a 50% reduction in tickets and ongoing management

  • Improved collaboration and workflow efficiency due to deep integration within the same cloud environment and ease of use, improving efficiency for collaborative activities by 30%

Download the full TEI study from Forrester now to gain insights from interviewees on their favorite use cases with NotebookLM, the value of broader employee upskilling through embedded AI assistance, and more.


Total Economic ImpactTM is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.