Scale AI adoption by role: Introducing AI Boost Bootcamp 201 for marketing

AI Boost Bootcamp 201 is a new intermediate-level course series for learning to use AI at work, by role. We’re starting with a course for marketing teams: AI Boost Bootcamp: Gemini for Marketing 201.

This new 201 course series helps:

• Build on our foundational 101 course (designed for all knowledge workers) with more advanced, role-specific training.
• Marketing teams learn to use Gemini at work in under 45 minutes, elevating proficiency in AI with in-depth use cases in marketing workflows.

Raising the bar for role-specific AI adoption

Many teams are now aware of the value of AI, but the challenge is moving from fluency toward in-depth adoption to realize ROI. More than half of companies today are focused on AI fluency, when the bigger opportunity is AI application, or the discovery of new workflows and implementation of AI in specific roles.

AI Boost Bootcamp 201 is designed to help teams move past the basics (such as AI prompting) and dive into more advanced AI use cases tailored to their day-to-day work. To make AI upskilling more relevant, we’re planning role-specific 201 courses, starting with marketing.

Quick tips for using Gemini for marketing

Marketers are now expected to produce content and campaigns faster than ever with AI. Using Gemini in marketing can help. Here are a few highlights from the course:

• Strengthen your marketing research: Use NotebookLM to synthesize customer feedback, and Gemini Deep Research to cast a wide net for competitive analysis.
• Accelerate campaign execution: Turn dense information into visuals or apps with Gemini Canvas, and automate a campaign workflow using Workspace Studio.
• Scale content creation: Instantly redesign slides that are fully editable with Gemini in Google Slides, or turn slides into a product overview video with Google Vids.
• Simplify data analysis: Use the =AI() function in Google Sheets to scale customer sentiment analysis, and animate data charts fast in Gemini Canvas.
• Build custom, marketing AI agents: Build no-code AI agents in Gemini Enterprise for marketing tasks, such as enforcing brand guidelines or analyzing social media trends.

Proven training based on Google’s internal learning and development

AI Boost Bootcamp is based on Google’s own, successful internal training, adapted into a concise learning journey for customers.

We encourage learners to track their progress and test their knowledge on Google Skills, your platform for AI learning. When you’ve successfully completed the course, you’ll earn an official completion badge to share on social media to showcase their knowledge.

Help your marketing teams amplify their impact with AI Boost Bootcamp 201, and stay tuned for more courses for specific roles.