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See how retailers are improving operations to power better customer experiences using G Suite

November 25, 2019
The G Suite Team

See how retail companies are using the cloud to differentiate consumer experiences with help from data insights and improved operations.

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It’s that time of year--retailers are in the throes of the holiday bustle, no doubt working around the clock to deliver top-notch customer experiences. Understandably so; last year, Black Friday pulled in a record $6.22 billion in online sales. With so much revenue at stake in the “golden quarter,” retail companies are increasingly looking for ways to differentiate consumer experiences with help from data insights and improved operations. This is also why they’re turning to the cloud. 

Suiting up for global growth with GANT
GANT is an international lifestyle brand that’s operated for nearly 70 years. With more than 580 stores worldwide (and growing), it’s imperative that its employees have access to technology that can help them seamlessly collaborate across geographies. The team turned to G Suite to connect its global supply chain because it’s intuitive enough to get new hires up and running, fast. The company uses Docs and Sheets to collaborate across offices on things like store planning, and Hangouts Meet to connect in real-time with design and manufacturing teams. Opening a new store typically takes Gant a year—with G Suite, Gant was able to open a new flagship store in London in just three months. Read about GANT’s story.

Streamlining operations with Design Within Reach
Since its start in 1999, Design Within Reach has made authentic modern design accessible to consumers at its more than 40 retail locations in the U.S. and Canada. Previously, the IT side of the business ran on an on-premise solution that required the company to maintain multiple servers. When the organization decided to move their corporate headquarters, this made relocation costs seem insurmountable. Seeing an opportunity to reevaluate internal operations, the IT team decided to implement G Suite to facilitate cloud collaboration amongst employees. Before G Suite, the team relied heavily on email to share important materials, like store promotion schedules, store layouts, or PR updates. Now, they track in-store promotions via shared calendars, and inventory through Google Docs. Better inventory equals more opportunity to sell merchandise—a win-win for the customer and for the business. Read more on Design Within Reach’s story.

Cutting IT costs with Schnucks
Schnucks is a family supermarket chain that’s operated since 1939.  To keep its 100 stores running smoothly, managers from different locations (often in different states) share data, like sales and inventory numbers. Before adopting G Suite, managers often exchanged different versions of spreadsheets and documents which led employees to operate with outdated information. Now, employees use the entire range of G Suite apps to collaborate efficiently and securely. Because these files reside in the cloud, employees hardly ever have to use heavyweight installable apps, and Schnucks is gradually replacing aged laptops with Chromebooks, saving the business approximately $1,250 per computer. Learn more about Schnucks’ story.

This is just a snapshot of some of the retail companies that are using G Suite. To learn more visit our website.

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