Launch your email marketing campaigns effectively with Gmail

Gmail offers a suite of features designed to enhance operational efficiency, facilitate seamless customer engagement, and drive business growth. Pre-configured email templates, personalization tools and seamless app integrations help save time in the creation and customization of newsletters and marketing campaigns, while built-in analytics help to evaluate and optimize ongoing performance. Here are some tips to help you get started.

Personalize emails with mail merge 

Mail merge helps you save time while automatically personalizing every message you send. Merge tags work with your Google Contacts or you can pull in the contact information for up to 1,500 recipients from a linked spreadsheet.

Create templates for large email blasts or answers to common questions 

Leverage the power of email templates in Gmail to keep your contacts informed about upcoming events, special offers, and important announcements while showcasing your brand’s identity.

You can also save time by using email templates to pre-compose messages and customize future messages with just a few clicks. If you find yourself composing the same emails over and over again,  just save it as a template to help you respond to inquiries quickly and consistently. 

Manage contact lists and establish email segmentations with Google Contacts

Create email distribution lists and easily add, delete, or merge contacts for your organization. You can also segment email distribution lists with just a few clicks with Google Contacts for more effective and efficient campaign targeting. Labels make it easy to organize contacts by creating groupings for sales, marketing, prospects, and more. 

Track the results of your email marketing campaigns

Google Analytics features help you understand if your messaging is working. Campaign metrics like open rate and click-through rate help you see the story your data is telling you — and how to improve your email marketing campaigns. Activate your Google Analytics account today to start monitoring your email campaign performance and gain valuable insights.

Easily integrate across Google Workspace apps

Gmail automatically integrates with Google Workspace apps for seamless collaboration. You can view shared calendars to check availability and offer times you're free with Gmail’s latest meeting scheduling feature. Chat with your colleagues directly or initiate and join video calls right within the Gmail interface. Tasks, a built in feature, enables you to directly open and manage your to-do list right from Gmail. Plus, Gmail also easily integrates with third-party tools and apps your team already uses such as HubSpot, Mailchimp and more.

Harness the power of AI for productivity

Gmail comes equipped with various AI-powered features to increase productivity, such as Smart Compose, which provides writing suggestions in real time, and Smart Reply, a time-saving tool for quick responses. Additionally, Gmail's AI-powered spam-filtering capabilities block nearly 10 million spam emails per minute, keeping 99.9% of phishing attempts and malware from reaching your inbox.

If you need assistance crafting customer proposals or saving time responding to emails, Gemini for Workspace is your solution. As your collaborative partner, Gemini leverages AI to provide personalized assistance in Gmail, helping you compose, reply, and summarize communications effectively.

Try Gmail with Google Workspace 

For small business

For enterprise